User Reviews Overview
About Metricool
Metricool is a powerful all-in-one social media, analytics and ads reporting tool for brands. You can schedule posts, find influencers to collaborate with, discover content to repost, set up ad campaigns and analyze your results...
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- Industry: Publishing
- Company size: 2–10 Employees
- Used Weekly for 1-5 months
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Review Source
Metricool is a Swiss Army knife of Social Media Apps
Over all Metricool has been great to work with. I'm really excited to see how much time I can save by not having to visit each social media platform to respond to comments.
Pros
The thing I like most about Metricool is that I can respond and interact with comments and the commenters from the app. I don't have to go out to Instagram to respond to comments.
Cons
We are still new to using Metricool. It all seems super shiny and nice right now.
Response from Metricool
Hi Jeb, Thank you for your positive review! We're glad to hear that you're enjoying Metricool and finding it helpful for managing your social media interactions all in one place. It's great to know that the feature of responding to comments directly from the app is making things easier for you. As you continue to explore Metricool, please feel free to reach out to us in the live chat if you have any questions or need assistance. We’re here to help ensure it’s the best fit for your needs. Thanks for choosing Metricool!
- Industry: Real Estate
- Company size: 11–50 Employees
- Used Weekly for 2+ years
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Review Source
Very usefull tool with the best prices
Good because it doesn't have failures, except the mentioned
Pros
It's the cheapest social media tool and I don't miss anything on it: support team answers in a few minutes, it's very easy to post on social media with it and I'm able to manage multiple accounts
Cons
If I want to post something manually, the app doesn't work well because I don't receive notifications (Android)
Response from Metricool
Thanks a million for your review, Fernando. We love you chose us, we keep working to offer more features. You should get the notifications, please contact us in the live chat to check your case.
- Industry: Public Relations & Communications
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Disappointing Experience with Billing and Customer Support
Pros
A good service should value its customers and be willing to rectify issues promptly, especially when it comes to unauthorised charges. Unfortunately, Metricool fell short in both billing integrity and customer support. I’m left frustrated and regretful for ever signing up. I would not recommend this service based on my experience, as it seems they lack the responsiveness and transparency that customers deserve.
Cons
I’m extremely disappointed with my experience using Metricool. Despite cancelling my subscription well in advance, I was still charged to my credit card. I reached out to their customer support multiple times to resolve the issue, but the responses were slow, unhelpful, and didn’t address my concern. It felt like I was going in circles with no real assistance or resolution.
Alternatives Considered
PlanableReasons for Choosing Metricool
Wide range of options better than current subcriptionSwitched From
HootsuiteReasons for Switching to Metricool
We tried 5 - 10 different programs firstResponse from Metricool
We’re truly sorry to hear about your experience and regret leaving you feeling this way. We deeply value all our customers, as many reviews highlight, and strive to provide the best possible service. That said, our Terms & Conditions must be fulfilled by both parties. After carefully validating your account across our three independent systems—subscription management, payment processor, and billing—we couldn’t find a cancellation record prior to the renewal.
Unfortunately, as previously mentioned, this means we cannot process a refund in this case. We sincerely apologize for any frustration this has caused and are here to clarify or assist further if needed.
Top Metricool Alternatives
- Industry: Public Policy
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Glad I made the change
Pros
- great customer service
- nonprofit discount
- more features than our previous platform
Cons
- no cons yet !! So far so good. Wish we changed sooner.
Response from Metricool
Thanks a million for your review. We keep working to optimize the tool.
- Industry: Retail
- Company size: 51–200 Employees
- Used Monthly for 2+ years
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Review Source
Good and competent social media management tool
In general a good tool to use for social media management.
Pros
I have used Metricool for a long time even when the tool was not as good as it was now. It is easy to use and now have a lot of good features that I have to pay much more for in other solutions.
Cons
I dislike the overall design of the tool. Even if it does not really matter I really prefer to work in a tool that feel new and fresh which Metricool does not.
Alternatives Considered
HootsuiteResponse from Metricool
Thanks for your review, Martin. We love to hear you are a veteran in the Metricool fam. We keep working to improve the tool and offer a better UX/UI.
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Weekly for 6-12 months
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Review Source
Mid tier scheduling and listening tool
We trialled this as an alternative to using hubspot and it compared well as we were able to bring in platforms not monitored by hubspot.
Pros
Metricool allows you to bring multiple social media platforms into one place to post and monitor. . It’s a mid priced platform and performs well in comparison to the bigger players in the market.
Cons
Exporting results was a little clunky but when you consider the cost compared to other platforms this diminishes in comparison
Response from Metricool
Thanks for your review, we are happy Metricool helps you on your social management. We keep working to optimize the tool. Do not hesitate to contact us on the live chat if you have any questions.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for Free Trial
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Review Source
Transform my social media strategy
One highlight is its ability to manage multiple social networks from one place. This has greatly simplified my work, as I can manage all my accounts in a grouped way and thus I can monitor their performance effectively.
Pros
I really liked it because it is easy to use and how complete its set of tools is, since I started using it, I was surprised how intuitive this platform is. I was able to schedule my social media posts quickly and easily which has saved me a lot of time and with the data analytics feature it's awesome. It gives me detailed information about how my posts are performing, how my followers have engaged with them, and the best times to post. This data has helped me make informed decisions and improve my social media strategy.
Cons
To be honest, what I liked the least is that some advanced features are only available on paid plans. As a free user, I ran into some limitations in terms of access to more detailed metrics and more advanced scheduling capabilities.
Response from Metricool
Thanks for your detailed review, Ronald. Our main goal is to make your social management easier. We can provide you a trial for our premium plans, contact us on the live chat.
- Industry: Internet
- Company size: 2–10 Employees
- Used Weekly for Free Trial
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Review Source
The essential tool to boost my social networks like an expert
One of the things that has impressed me the most is the amount of functionality it offers. I can keep track of my followers, identify the most optimal times to post, control the reach of my posts and do an in-depth analysis of my statistics. This has allowed me to constantly adjust and improve my social media strategy.
Pros
I loved its ease of use and the large number of features it offers. With this tool, I can schedule my social posts quickly and easily, which saves me a lot of time and allows me to maintain a constant presence on my profiles.
Cons
One of the aspects that I would like to see improved is the integration with some less popular social media platforms.
Response from Metricool
Thanks for your complete review, Jose. We are happy to help you in your social media strategy. We keep working to optimize our tool with new features.
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Weekly for Free Trial
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Review Source
Multiply my reach on social media
What stands out the most is its analytics ability, as it has provided me with accurate and relevant data on the performance of my posts. Thanks to this, I have been able to make more informed decisions to improve my social media strategy and maximize my reach.
Pros
The ability to schedule my posts allowed me to save time and maintain a constant presence on my social media. Being able to plan and automate my content in advance was a real lifesaver for me.
Cons
While the interface is generally intuitive, I've sometimes found it difficult to navigate and find certain features. Although it is not a serious problem, it would be nice to have a more detailed guide or a more complete tutorial to quickly familiarize myself with all the features of the tool.
Response from Metricool
Thanks a lot for your complete review, Liliana. We are happy to help you on your social media strategy. You can find tutorials on our help center and blog . Feel free to get in touch with us in our live chat for any questions.
- Industry: Health, Wellness & Fitness
- Company size: Self Employed
- Used Daily for Free Trial
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Review Source
Using Metricool
I think it is a good product overall.
Pros
The ability to access all of my social platforms at once.
Cons
It took a bit for me to realize you had to go into "Planning" in order to post. Zoho Social has the post button right away
Response from Metricool
Thanks for your feedback, our goal is to make your social management easier.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
A Social Media Game Changer
Pros
I like the analytics for each social media channel. The price is cheaper than other social media scheduling sites. I love seeing the competitor's numbers.
Cons
If you to make sure that the time zone is correct, it will end up posting at a different time.
Response from Metricool
Thanks a million for your review, Rod. We keep working to optimize the tool, our goal is making your social management easier. Do not hesitate to get in touch through the chat for any questions, we will be happy to assist you.
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Monthly for 2+ years
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Review Source
Metricool is an essential tool for any business looking to succeed online!
Metricool helped me plan and track all my social media posts, as well as my online ad campaigns.
The data analytics are really helpful in understanding how my content is performing, and the platform makes it easy to make changes on the fly.
Overall, Metricool is an essential tool for any business looking to succeed online.
Pros
I've been using metricool for a while now and it helped me to:
- Plan my social media content
- Review my data
- Manage my online ad campaigns.
Cons
I would like to be able to customize the metrics of the reports.
Alternatives Considered
BufferResponse from Metricool
Thank you very much for your detailed review.
Please know that your wishes ,regarding metrics customization, can be fulfilled with Metricool's Data Studio connector. In the team plans you have this option that allows you to take all your metrics to Data Studio and combine them as you wish.
Thanks
- Industry: Education Management
- Company size: 201–500 Employees
- Used Weekly for 6-12 months
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Review Source
Metricool for benchmarking
In general, I love the free plan, but I'm buying the Pro 5 Plan because I need to see historic data and I need to connect LinkedIn.
Pros
I love the competitor's analysis and that I can spy on my competitors and see the most engaging posts.
Also, I like a lot the dashboards to see the performance of my brand.
Cons
I didn't like that I couldn't connect my TikTok account and would like to have best practice examples for social media or content ideas.
Response from Metricool
Thank you for your words.
Competitor analysis is gold, it is one of the favorite features of metricoolers.
Regarding crossing your Tiktok account it is possible, we have the Tiktok option to analyze the performance of published videos, hashtags, views etc.
If you have any questions we are almost 24 hours connected to help you.
Really, thanks for stopping by and let us know your opinion.
- Industry: Publishing
- Company size: 1,001–5,000 Employees
- Used Weekly for 1+ year
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Review Source
A very good companion if you're also using Canva
Pros
The integration between Canva and Metricool is the best feature in my opinion. Also, the feature where I can see right in the schedule when my audience will be online the most is awesome.
Cons
It's not a big thing, but the UI is not modern. It looks like software from 10 years ago, but it does the job well.
Response from Metricool
Thank you so much for your review, Candy. We love to hear you like Canva Integration, it is one of the Metricoolers' favorite features. Thanks also for your suggestion, it helps us to keep improving.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 1+ year
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Review Source
Metricool saves lots of times looking for social media analytics
The experience is good, but you definitely need a paid account if you want to look at trends and have a better picture of how your social media performance improves over time.
Pros
Metricool can connect to the most popular social media apps - including twitter and instagram. It makes it easy to see relevant analytics in a single dashboard, and comes with export capabilities if you need to keep historical data for a free account.
Cons
The tool is expensive and there has not been many feature updates for the last 6 months or so. If your team is into trends and long term analysis, the free version does not cut it.
Response from Metricool
Thanks so much, Andres.
- Industry: Broadcast Media
- Company size: 2–10 Employees
- Used Daily for Free Trial
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Review Source
The best way to analice your metrics
Pros
This is probably the best platform that help you on your social media strategies, it helps showing you the best schedule to make posts and shows you your metrics everyday so yo can adjust your marketing strategies well
Cons
Probably the unique bad part is that this platform is completely free just for one brand of social networks, but if you have or administrate more than one brand you have to pay and sometimes could be expensive
Response from Metricool
Thanks a million for your review, Victor. Feel free to contact us at our live chat if you want to try premium.
- Industry: Outsourcing/Offshoring
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Combined Social Media Analytics Manager
Pros
I love how I can see the account summary of all my business social media in one place. It is amazing to be able to compare the impressions of your different socials in one graph and be able schedule your posts on all your added social media ahead of time...even months ahead!
Cons
It is couldn't have afforded it if it wasn't through a marketing company
Response from Metricool
Thanks for share your comments,
Epherata, we appreciate it.
- Industry: Arts & Crafts
- Company size: Self Employed
- Used Daily for 1-5 months
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Review Source
I like it BUT useless for PINTEREST bulk scheduling
I mainly signed up for Metricool to bulk create Pinterest pins. The Autolists drew me in. However, it is NOT possible to add a link to Pinterest Pins in Autolists which basically makes it useless. This needs to be worked on ASAP.
Pros
Ease of useAutolists, Autolists, Autolists! (my main selling point)Analytics
Cons
NO LINKS when using Pinterest in Autolists (this is a big NO for me, I would not recommend Metricool until this is fixed)
Reasons for Choosing Metricool
PriceSwitched From
TailwindReasons for Switching to Metricool
AUTOLISTS & the amount of posts per monthResponse from Metricool
Hello Alessa, thanks for stopping by to leave your review. Regarding Autolist and bulk schedling for Pinterest, if you include a link in the copy we use it as a Pinterest link (the link won't be displayed as text). If you have any questions, do not hestitate to get in touch in our live chat.
- Industry: Consumer Services
- Company size: 2–10 Employees
- Used Monthly for 1+ year
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Review Source
Automating your online business
Does what I need it to do in a basic way.
Pros
Being able to schedule my posts and content on social media so my business can work even while I sleep
Cons
That I have to create new posts over and over again and put them in scheduler
Response from Metricool
Thanks for your review. Regarding the content, take a look at AI text generator and autolist features, may help. Feel free to get in touch in our live chat, we will be happy to provide you all the details.
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 1-5 months
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Review Source
Metricool my favourite tool for social media management
Metricool is super intuitive and easy to use. It makes funny and relaxed the social media management.
Pros
Easy to useGood value for moneyAn all-in-one tool that allows easily to manage social media.
Cons
The app sometimes does not work properly when it comes to publish reels in Instagram.
Response from Metricool
Thanks for your wonderful review, Selva. We love being your favourite tool. If you have any issue, do not hestitate to contact us on our live chat, we'll be happy to help you.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Monthly for 1-5 months
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Review Source
Easily manage your social media calendar across multiple platforms
Pros
It's quite easy to setup everything and very intuitive to work with
Cons
Pricing is a bit higher than some of their direct competitors
Alternatives Considered
Ocoya- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 1-5 months
-
Review Source
Metricool is quite cool
I use Metricool daily. It's a great tool to schedule the social media contents for my clients.
Pros
- Easy to use - Quite complete- Manage multiple accounts
Cons
- Some tweets have not been posted- It doesn't support personal LinkedIn profiles nor TikTok
Response from Metricool
Thanks for your review, we love you find us (quite) cool. Note that we do support personal Linkedin profiles and also Tik Tok. If you have any questions, do not hestitate to get in touch in our live chat.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
I would recommend Metricool to anyone who needs a social posting platform. This beats Later!
I have loved Metricool from the beginning and will keep using it until something comes along that blows it out of the water. But I don't see that happening. For the price point, especially, nothing else can compete. Signing up for Later cost me like $75/month for all my brand accounts and wouldn't let me easily cross-post. I signed up for metricool at $18/month and haven't looked back!
Pros
My favorite aspects of metricool are the price, the number of accounts you can post to, easily cross-posting, easily editing cross-posted posts, the preview function, and the easy scheduling functions. And the analytics are AMAZING! I'm getting more into using the competitor analysis tool too!
Cons
The ONLY complaint I had about Metricool was that you could not post the first comment on Instagram, and BAM! They just fixed that this week. Now I have ZERO cons about the product!
Reasons for Choosing Metricool
The price. The number of social accounts included. Analytics. Ease of use.Switched From
LaterReasons for Switching to Metricool
Price. Ease of use. Going against the trend.Response from Metricool
Thanks a million for your review, Nia. We love to hear what you like most about Metricool. Feedback like this motivates us to keep improving. We hope you stay in the metricool family for many years to come.
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Daily for 1-5 months
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Review Source
The TOP tool for your social media
The overall experience is remarkably positive. I recommend using the tool to work on the interface itself. However, it is not highly recommended for reporting with other external tools.
Pros
Automated reporting and scheduling of social media content is a huge time saver. You can concentrate all your work on a single platform.
Cons
The cost may be high but it is good value for money. Data Studio connectors fail on some metrics.
Response from Metricool
Thanks for your feedback, Enrique. We love that you consider Metricool as a top tool for social management. We continue to work on improving our Looker Studio (former Data Studio) connector. If you have any questions, we'll be happy to help you in our live chat.
- Industry: Media Production
- Company size: Self Employed
- Used Weekly for 1-5 months
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Review Source
Good social media management for low budgets but not performance
Overall, I'm really satisfied that I get all of this for free. If I had a higher budget though I would probably go elsewhere for more features.
Pros
I love that it's free most of all. I'm surprised at how many features they allow on this tier. The analytics are pretty on par with other softwares
Cons
It doesn't allow you to post on all platforms for the free tier, just the mainstream ones. They also have a cap on how many posts you can schedule. It also forces instagram accounts to be business ones otherwise they're ineligible
Response from Metricool
Thanks for your review, David. We love to hear you are satisfied with Metricool.
