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About Hotjar
Hotjar is an all-in-one digital experience insights platform. It’s all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results. Get to know your users at every step of their journey, through interviews, behavioral insights, and frequent feedback. Join one million other websites to get inspired, spot bugs, and make confident improvements with Hotjar.
Combine Hotjar's three products for a complete view of your users' needs:
- Observe: See how people really experience your site so you can improve it with confidence.
- Ask: Discover how your users feel with Feedback & hear from your users with Surveys
- Engage: Automate the recruitment, scheduling, and hosting of moderated user interviews.
Hotjar pricing
Hotjar has a free version and offers a free trial. Hotjar paid version starts at USD 39.00/month.
Starting Price:
USD 39.00/month
Free Version:
Yes
Free trial:
Yes
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Hotjar Reviews
Feature rating
5 reviews of 529
View all reviews
Rodrigo
- Industry: Information Technology & Services
- Company size: 10,000+ Employees
- Used Daily for 1+ year
-
Review Source
5
Reviewed on 22/10/2024
Power Tool for User Experience Optimization
Using Hotjar with my team and across the company has enabled us to make data-driven decisions, leading to optimized resource allocation and increased profitability.
Pros
Hotjar can handle massive datasets and traffic, enabling granular user segmentation. Its seamless integration with other marketing tools provides deep insights into user behavior, allowing you to identify large-scale patterns and continually improve user experience.
Cons
I've been very satisfied with this tool and haven't experienced any negative aspects.
Mihail
- Industry: Financial Services
- Company size: 1,001–5,000 Employees
- Used Weekly for 2+ years
-
Review Source
4
Reviewed on 25/10/2024
Hotjar offers a great toolset but it takes sometime to understand thep pricing
My experience with Hotjar was extremely positive before Contentsquare acquired it. However, after the acquisition, the pricing tiers became super annoying and unclear. It is even not the pricing itself but the way you pay for a tier and some features require a higher tier but it was unclear.
Pros
Hotjar has some neat features that can help any site owner better understand their customers.
Cons
After the product was acquired the price was instantly increased while the pricing tiers became extremely hard to follow which added additional friction and made me move to other tools and services.
Reasons for Switching to Hotjar
Before the Content Square acquisition, the pricing was competitive and there was a generous free tier as well.
Pradeep
- Industry: Education Management
- Company size: Self Employed
- Used Monthly for Free Trial
-
Review Source
3
Reviewed on 02/05/2024
Good but can be better
It is good but I see a lot of scope in the application.
Pros
Heatmaps as they can help us understand about the website experience which the users get.
Cons
Pricing and lack of platform independence
Md. Tanvir Bin
- Industry: Education Management
- Company size: 501–1,000 Employees
- Used Daily for 6-12 months
-
Review Source
5
Reviewed on 07/11/2023
The greatest resource for businesses conducting online transactions is Hotjar.
The SEO of websites is revolutionized by Hotjar. As if we had a hidden window into the brains of our guests. A wealth of information is available for comprehending user behavior through the live interviews, user comments, and visual insights. It is also quite easy to use.
Pros
For individuals looking to increase revenue and maximize their conversion rate, this product is perfect. With Hotjar's features, teamwork will be easier and everyone on our team can gather the data required to make the right modifications to our website pages. They offer 24/7 support and customized training in the meantime to make sure I can get the most out of user behavior analysis on our website.
Hotjar allows me to store data for a maximum of one year. If I want to know what's going on our website for an extended amount of time, this is a good alternative.
One feature we've refined in FullSession is visitor recordings. In contrast to Hotjar, FullSession doesn't slow down our website aside from offering sophisticated filtering tools and comprehensive analytics.
Cons
A few customers mentioned that they would have preferred a user behavioral analysis tool with greater depth.
Predictive analytics, which could be useful in predicting user behavior, is not available in the software.
Alternatives Considered
MouseflowReasons for Choosing Hotjar
lack of some advanced features than other platform.Switched From
FigPiiReasons for Switching to Hotjar
I may utilize data to optimize our website or landing page so that more visitors will take the desired action, such as joining our email list, purchasing our product, or using our service.
Verified Reviewer
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Monthly for 2+ years
-
Review Source
4
Reviewed on 23/06/2024
Great but too expensive
Hotjar is amazing but way overpriced. I rather use screen recordings and heatmaps from Microsoft Clarity (which is free) and only use Hotjar for on-site surveys etc.
Pros
It gives you so much insights into how your visitors behave and think.
Cons
The pricing... it's too expensive. Even though the functionality is brilliant, I would rather pay less for another service than using this one.
