Ocean.io Reviews

Pros

I like that ocean is a dedicated B2B list builder but moreso the opportunities it provides for both a sales enablement tool and an ABM tool.

Cons

Whilst no platform is perfect, Ocean also doesn't do everything - it's not a Swiss Army knife. It's a dedicated tool for list building that is also building out functionality that suits its purpose. Would I choose it for contacts over ZoomInfo no, but would I choose ZoomInfo over Ocean for list building, no?

Pros

The most impactful feature for us is sibling search. Without Ocean, it is very hard to find relevant companies in different countries since IoT is a very abstract industry. Moreover, ease of use and intuitive GUI makes it very easy for us to enable new users.

Cons

On my level, there are only positives. Nevertheless, if there is an area that we can focus on, LinkedIn sales navigator interoperability can be the area.

Alternatives Considered

Vainu

Reasons for Switching to Ocean.io

- Ocean provides the most efficient solution for us to ramp up sales pipeline in the shortest time possible. - It is the most user-friendly tool among the ones we have assessed in the market. Our sales personnel didn’t need any hefty trainings to start using the tool - Ocean’s sibling search capability is the best among the tools we have assessed. Our sales personnel can easily identify high performers among our existing customers and search their siblings globally. - The roadmap Ocean provided was sufficiently fine-tuned to our needs while keeping requirements for integration to our CRM system at a balanced minimum which was especially important for us.

Pros

It is easy to use Ocean and fast to onboard. Great integration to our CRM. If hit rate on ideal customer profiles were higher it would be a super cool tool.

Cons

Ocean falls short as a recommended choice due to its low hit rate. Despite our collaborative efforts with Ocean's support team to enhance performance, the quality of companies and the contact list remain unsatisfactory. When using matched audience lists, we have observed a mere 5% success rate in identifying our desired customer profiles. As a result, we decided to explore alternative prospecting tools that consistently deliver 40-50% of ideal customer profiles. This significant disparity has a profound impact on the time invested in prospecting activities. Furthermore, Ocean lacks vital company information, such as company structure, which has forced us to allocate considerable time toward determining whether a given company is a parent or subsidiary.

Alternatives Considered

D&B Hoovers and Cognism

Reasons for Switching to Ocean.io

Simplicity

Pros

Integration to sales CRM works smoothly.
It's easily used.
Quantity of information/ prospects

Cons

We like the system as a whole. A 'nice to have' would of course having contact details to key personal at each prospect.

Alternatives Considered

Apollo.io

Reasons for Switching to Ocean.io

Better price, more suitable for our markets, better communication.

Pros

Lookalike facility to find data otherwise near impossible to source elsewhere. Ability to look-up contacts in LinkedIn with boolean support.

Cons

The cost per record of exporting prospect data straight out of the system

Alternatives Considered

Cognism

Reasons for Choosing Ocean.io

Poor database and inability to find specific lookalike audiences.

Switched From

LeadIQ

Reasons for Switching to Ocean.io

Price, accessibility and ease of use

Pros

Using a small number of key accounts and find entire verticals of close lookalikes.

Cons

Sometimes tags were slightly off on our input accounts which affected the export accounts. That has been improved since.

Pros

Easy of use to find new leads. Beats similarweb any day

Cons

At the moment we get all we need and the reps are excited

Pros

We found Ocean.io straightforward to navigate, and it helped us discover appropriate leads in our desired markets. The fact that it integrates with Hubspot and exporting the list is hassle-free is a plus for me.

Cons

In the European region, certain companies may not possess individuals' contact information.

Pros

I loved the wide variety of tools that Ocean.io provides, from industry reports and insights to market research and data. The platform offers a variety of data to support your decision-making and keep you one step ahead of the competition. The user-friendly layout also makes it simple to navigate and locate the necessary information fast.

Cons

The fact that Ocean.io's free version has few features and capabilities bothered me. Also, the premium version's price is a little too high for a small firm.

Pros

Great UI.
Fast Implementation of new features.
Insightful data.
Great Customer Service
Experience Sales Rep.

Cons

As a relatively new software in the market, they are still implementing new filters per technology. But they already have 200+ filters, so I should not say this is a weakness, as it is just a matter of time. And they are implementing new ones very fast.

Pros

ocean.io is easy to use and provided us with the right leads in our target markets. I like that it has an integration with Hubspot and exporting the list is so convenient.

Cons

Some companies don't have the people's contact details.

Pros

Super easy to use and within a few clicks, I can generate a very focused list of companies to target

Cons

The UX is a little clunky but from what I hear from the teams they are working on improving this daily

Pros

- Endlich kauft man nicht die Katze im Sack bei den Adressen, sondern kann gezielt recherchieren
- Die Eingrenzung nach Ort, Mitarbeiter und die Bildung von Lookalikes verbessern die Ergebnisse enorm
- Die Möglichkeit zur Teamübergreifenden Bildung von Suchlisten macht das gemeinsame Recherchieren einfacher
- Der Support ist wirklich der Hammer. Selten bei einer Software so eine Unterstützung bekommen
- Neue Features werden ständig eingesetzt
- Verknüpfung zwischen Website und Social Media um Ansprechpartner zu identifizieren

Cons

- Die Beschränkung auf die Anzahl der Exports pro Monat ist für uns aktuell zu niedrig. Auf der anderen Seite lohnt es sich finanziell nicht diese zu erhöhen, denn im Vergleich zu anderen Adressanbietern, kann man sich hier nicht automatisiert einen Ansprechpartner mit korrekten Adressdaten exportieren lassen. Es ist eine manuelle Nachrecherche notwendig. Und so nutzt man Ocean dann lieber als Recherchetool und ergänzt die fehlenden Informationen von Hand.

- Ebenfalls ist die Möglichkeit direkt Listen in LinkedIn für MatchedAudiences zu exportieren, prinzipiell genial. Ich kann diese aber leider nicht nutzen, da hier 1 Unternehmen als 1 Export zählt. Möchte man also eine Liste mit zum Beispiel 500 Unternehmen erstellen, so ist unser monatliches Kontinggent bereits voll aufgebraucht. Schade, denn hier könnte man sonst genial die Targetierung von LinkedIn optimieren.

- Man merkt dass die Software noch jung ist, deshalb hat es noch den ein oder anderen "Schlitzer" in der Bedienung. Allerdings sehe ich das nicht unbedingt als Nachteil, denn man kann aktuell Teil von etwas neuem innovativen sein.

Pros

Wir haben die Möglichkeit für unsere unterschiedlichen Märkte Leads zu recherchieren und dabei nach Ländern, Produkten, Technologien und anderen Kriterien zu unterscheiden. Zudem bekommen wir weitere nützliche Informationen, sodass wir unseren Sales individuell auf die Firmen anpassen können. Was mich absolut überzeugt hat? Die Integration zu Hubspot, die uns zeigt, welche Leads sich bereits in unserem CRM befinden.

Cons

gewünschte Features:

- Welche Firmen versenden ihr Produkte in welche Länder?
- Welche Firmen bieten einen Subscription-Service an?

Pros

Am für uns interessantesten war es Unternehmen zu identifizieren, die ähnliche Herausforderungen besitzen wie unsere bereits bestehenden Kunden. Dadurch haben wir bei der Kontaktherstellung die Möglichkeit passender anzusprechen und bereits Erfahrungen vorweisen zu können.

Cons

Wir exportieren derzeit in ein CRM. Weitere Integrationen und Schnittstellen sind wünschenswert.

Pros

Wir nutzen Ocean.io um Unternehmen zu finden, die in unsere Zielgruppe passen. Durch die genauen Eingaben und die wirklich gute KI ist dies sehr leicht geworden.

Cons

Eigentlich gibt es kaum Nachteile. Einzig der Preis könnte günstiger sein, aber ist völlig in Ordnung.