iPost

Pros

I find iPost to be very user friendly. I can figure most things out because it is very straight forward when sending typical emails. If I do have a question, they have real time chat which is very helpful!

Cons

iPost does offer some more complex features that require a lot of time to set up and work through to make sure they are working correctly. With that being said, these are more "optional" and does not impact how fast I was able to start sending "typical" emails.

Pros

The frontend usability. Our last ESP was more backend, meaning everything we needed to set up had to be done through them. The go-between time and annoyance of not having control over our own data was irritating. With iPost though, we are able to do almost everything ourselves and what we can't, we can ask for assistance. iPost is much more user-friendly.

Cons

While reporting has come a long way in iPost it is still lacking in customization and ease of use. Pulling data takes a long time, especially because our brands are set up separately, we often have to set up tables or export data multiple times and then compile it together. We also would like a more robust way to view our segmentation. i.e. to be able to only code one email but report on the customer level of what segment they are part of versus just the campaign level.

Pros

The implementation of iPost can be customized to meet business specific needs. We really like that we were able to figure out a way to bring over our existing sending IPs and Domains with their quality reputations and that we did not have to warm new IPs or use shared IPs.

Cons

The reporting interface needs a lot of work. The UI can be really slow to load. There should be more out of the box reporting standard. There is a heavy dependence on one-off customizations.

Please add support for seed lists.

Alternatives Considered

Reasons for Choosing iPost

Switched From

Reasons for Switching to iPost

Pros

My team applauded iPost for dedicated attention to migration from another platform. The transition was easy and set us up for a strong partnership. We were able to integrate a range of partners to ensure our emails were robust and right for our customer - from ratings and reviews to feeds from our social content, iPost helped us drive click thrus. iPost also integrated with our data warehouse and paid marketing platforms to ensure we captured all customer data and new email names from paid campaigns. They ROCKED IT! iPost also did a great job with deliverability and actually improved over our prior vendor.

Cons

We had high expectations for data visualization in our reporting, which was very slow to be produced post-migration.

Pros

We love how customizable iPost is — particularly the organization of subaccounts and conversion tracking. We're able to get immediate visibility into the performance of our eCommerce campaigns, beyond opens and clicks. The conversion tracking is also very customizable and we're able to pass in custom variables to see if we're selling more from mobile or desktop, etc.

Cons

I would like to be able to do more with historic reports across subaccounts.