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About Expresia
Today, the development of digital experiences for websites and mobile applications has reached an all-time high in terms of complexity, whereas the tools at developers’ disposal to handle these complex development processes are becoming scarce and less efficient by the day. More than that, many of the existing solutions only focus on specific parts of the development process and do not offer an integrated approach from start to finish that encompasses all aspects of any given project, from design and wireframing to testing and performance management.
However, Expresia, as an all-in-one SaaS digital experience offers brands with a fresh and unified vision to empower organizations of all shapes and sizes to build an ideal digital-first future. The solution is focused on helping businesses to break down barriers and build brand-defining digital products and customer experiences that can help businesses scale efficiently and cost-effectively from idea to enterprise.
Social media, mobile marketing, analytics, and more are all pieces of a complex puzzle. Express provides teams with an easy way to organize and manage all aspects of the business’s digital presence, so managers can focus on great customer experiences.
With multiple industry-leading solutions already under their belt, Expresia founders and developers decided to focus their entire energy on making a product that was as fast as possible. It doesn’t just create websites but also optimizes them with artificial intelligence in order to make them load quickly across all devices. Not only does this improve customer satisfaction but it also makes the business more profitable!
A fully integrated solution that links data and eCommerce, seamlessly connecting customers to the desired products. What’s even better is that Expresia is fully customizable.
From transactional shopping experiences to product catalogs, from an integrated service layer for customer support and product recalls, to editorial content and user reviews. Expresia enables organizations to handle most digital touchpoints in a single web environment, without having to invest in several tools at once. Expresia is also made for people who want websites and apps up and running fast with minimal coding required.
Expresia is designed to overcome these limitations of traditional web-development frameworks. Expresia takes advantage of security, scalability, and flexibility while removing redundant code. Expresia delivers a code-efficient and reliable solution for developing high-performance web applications that delight users.
Powered by a RESTful API at its core, Expresia is the right platform for connecting to third-party systems and making the integration of a solution to complicated digital needs manageable. Both for developers and marketers, it is the most time-efficient, flexible, and secure SaaS platform for digital integration and making cutting-edge technology practical and executable.
Expresia pricing
Expresia has a free version and offers a free trial.
Starting Price:
Not provided by vendor
Free Version:
Yes
Free trial:
Yes
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Expresia Reviews
Feature rating
5 reviews of 18
View all reviews
Tracy
- Industry: Professional Training & Coaching
- Company size: Self Employed
- Used Weekly for 1-5 months
-
Review Source
5
Reviewed on 21/12/2023
A Better Option for Small Business DXP
My experience starts and ends with the team. The team at Expresia is phenomenal. They are about getting you precisely what you're looking for, and are continually adding new "out-of-the-box" features to support as many options as possible.
Pros
The thing I like most about Expresia is that there is a TON that comes out of the box, but there is also the ability to customize important things that can be added on. The platform is capable of doing all the things my old platform couldn't (SquareSpace), and the people behind the scenes are super helpful.
Cons
There was some re-learning I had to do with the interface of the platform, but it wasn't that significant. Now, I love the concept of things like Content Playlists!
Alternatives Considered
EventbriteReasons for Choosing Expresia
Because I needed to be able to have ONE place where I can offer multiple currencies, as well as show the currencies in my store.Reasons for Switching to Expresia
If I added Eventbrite, it would be ANOTHER thing in my stack, and I'm all about simplicity. With Expresia, I can get all the things I need in one place.Response from BACKBONE
It's fantastic to read your feedback and learn how Expresia has streamlined your business operations. Your emphasis on the platform's versatility and the value you place on having a singular, comprehensive solution resonates with our mission.
We're particularly pleased to hear about your positive interactions with our team. Rest assured, we'll continue to enhance our platform based on user feedback to make it even more intuitive and user-friendly.
Thank you for trusting Expresia as your digital experience platform. We're here to support you every step of the way.
Replied 03/01/2024
Mariana
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Daily for 6-12 months
-
Review Source
5
Reviewed on 18/09/2023
Expresia: Transforming the Way We Do Marketing
My overall experience with Expresia has been very positive. It has proven to be a transformative solution for our marketing agency. Expresia effectively addressed several key challenges we faced, such as budget constraints and the need for more efficient project management. Its pay-as-you-go pricing model enabled us to control costs while still having access to powerful marketing tools. The platform streamlined our project management processes, fostering collaboration and enhancing our productivity. Expresia's adaptability to the ever-changing tech environment has given us a competitive edge, ensuring that we stay at the forefront of industry trends. As a result, our agency not only became more profitable but also achieved a level of flexibility and scalability that was previously unattainable. Expresia has truly empowered us to thrive in the dynamic world of digital marketing.
Pros
What I liked most about Expresia was its remarkable flexibility and adaptability. It's a platform that truly understands the dynamic nature of the marketing industry. Whether it was the ability to customize workflows to suit our agency's unique needs, seamlessly integrate with essential third-party tools, or stay at the forefront of tech trends, Expresia consistently delivered. The real-time analytics and insights were a game-changer, enabling us to make data-driven decisions with ease. Additionally, the pay-as-you-go pricing model was a breath of fresh air, allowing us to manage costs efficiently. Expresia felt like a strategic partner rather than just a software platform, and that's what set it apart for me - its capacity to evolve and empower us in an ever-changing marketing landscape.
Cons
While Expresia offers a wide range of powerful features and functionalities, the interface, in my opinion, could benefit from a more intuitive and user-friendly design. Navigating through the platform, especially for those new to Expresia, might require a bit of a learning curve.
Alternatives Considered
WordPressReasons for Switching to Expresia
Expresia's specialized tools, designed with marketing agencies in mind, stood out as a clear advantage. These tools, encompassing project management, analytics, and content management features, seamlessly integrated into our workflow, reducing our reliance on numerous third-party plugins and simplifying our tech stack. The pay-as-you-go pricing model offered by Expresia brought cost efficiency to the forefront, eliminating the need for additional expenses on premium plugins and themes, which had been a concern with WordPress. This decision allowed us to not only streamline our operations but also manage our budget more effectively.Response from BACKBONE
Thank you for your positive feedback on Expresia's adaptability and real-time analytics. We're thrilled to be your strategic partner in the digital marketing landscape.
Your insights on the interface are noted, and we're actively working to enhance user experience based on feedback like yours.
It's great to hear how Expresia's tools and pricing model have streamlined your operations. We value our partnership and look forward to serving you further.
Replied 21/12/2023
Natalie
- Industry: Computer Software
- Company size: 11–50 Employees
- Used Weekly for 2+ years
-
Review Source
3
Reviewed on 22/05/2024
Challenging UX for an admin
Pros
Not my preference for website host/development.
Cons
I find it hard to edit things myself without reaching out to support. There seems to be some bugs when I make updates or sometimes it is impossible to find where to edit content/image etc. I just find the whole set up difficult to use and difficult to customize.
Response from BACKBONE
Dear Natalie A. Thank you for taking the time to share your feedback. We genuinely value your input as it helps us improve our platform and provide better service to all our users.
We are sorry to hear that you have found the user experience challenging. Our goal is to make Expresia as user-friendly and efficient as possible for all our customers, whether they are developers or non-coders. We continuously strive to enhance our platform based on user feedback like yours.
We understand how frustrating it can be when things don’t work as expected. Our support team is always here to assist you with any issues you encounter. Additionally, we are constantly working on updates and improvements to address bugs and enhance the overall usability of our platform.
We would love to learn more about your specific challenges so we can address them directly. Please feel free to reach out to us at our support channels. Your insights will help us make the necessary improvements to better meet your needs
Replied 04/06/2024
Alan
- Industry: Computer Software
- Company size: Self Employed
- Used Weekly for 1-5 months
-
Review Source
5
Reviewed on 13/02/2024
A Fullstack Developer's Perspective
My overall experience with Expresia has been positive. The platform offers an intuitive interface and flexible tools that have streamlined my development process. Additionally, the Expresia community provides good support and helpful resources that have enriched my development experience.
Pros
Speeds up the development process with its user-friendly interface and customizable templates. Simplifies the creation of web applications, saving time and effort for developers. Additionally, its flexible API allows for seamless integration.
Cons
While the documentation is helpful, it's somewhat limited in addressing specific issues. It would be beneficial to have forums or solutions to common problems alongside the documentation.
Response from BACKBONE
Thanks for your feedback, Alan! It's great to hear that Expresia has significantly improved your development work. We value your opinion on our documentation and will definitely look for ways to improve it. Your experiences and suggestions help us get better every day.
Replied 17/05/2024
Efren Alejandro
- Industry: Computer Software
- Company size: Self Employed
- Used Daily for 1-5 months
-
Review Source
5
Reviewed on 20/12/2023
First Impresions
Expresia is great, I mean it is really easy to use as a developer, and it gives a very great value to your clients because you can give them a whole platform to manage their content without needing to hire a technical team. They offer a great variety of options which may be a little difficult to understand at the beginning, but the support team is really fast.
Pros
It is really easy to implement and deploy. I think that creating a landing page takes just a couple of hours, the syntax of handlebars is really easy to remember and it works perfectly fine.
When you're trying to develop more complex features, it could be a little difficult at the beginning because the whole platform has a wide variety of options, but the support team answers really really fast.
Cons
I think that there are some improvement areas for example in the tutorials, some sections are a unordered and in the documentation, it's a little difficult to understand if you are doing your first steps. I also think that there should be a documentation for the features of the platform, some features are mind-blowing once you understand what they do, but you have to figure it out and they are vaguely mentioned in the documentation, for example, the categories, the dynamic data models, post handlers, etc
Response from BACKBONE
Efrén, thank you for sharing your initial impressions of Expresia. We're delighted to hear that our platform has streamlined the process of implementing and deploying landing pages for you.
Your feedback on the tutorials and documentation is valuable. We recognise the importance of clear, comprehensive guidance, especially for users who are navigating the platform for the first time. We're committed to refining our documentation to provide a more structured and detailed resource, addressing areas like categories, dynamic data models, and post handlers.
It's rewarding to know that Expresia's ease of use and robust features are delivering value to both you and your clients. We're proud to support your development journey and are always here to assist with any challenges you may encounter.
Thank you for choosing Expresia, and we look forward to continually enhancing your experience with our platform.
Replied 21/12/2023
