User Reviews Overview
About BrightTALK Central
BrightTALK Channels is a cloud-based webinar solution that helps businesses of all sizes with channel setup, live video streaming and lead management. Its key features include content analysis, video creation, intent tracking,...
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- Industry: Financial Services
- Company size: 51–200 Employees
- Used Weekly for 1-5 months
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Review Source
Great software, but not perfect
Pros
We use BrightTalk for webinars we host in the marketing team. Overall, it offers some nice features and seems to work well.
Cons
I wish it offered some features that GoToWebinar offers, for example, the tracking link portion. Being able to create unique tracking links for different marketing sources was great on GTW, but BrightTalk doesn't offer this yet.
- Industry: Financial Services
- Company size: 1,001–5,000 Employees
- Used Weekly for 2+ years
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Review Source
A Review for BrightTALK Channels
Pros
It is easy to use and allows you to build a channel of recorded webinars that can be promoted indefinitely.
Cons
BrightTALK Channels is a great software, but not perfect.
- Industry: Computer Software
- Company size: 201–500 Employees
- Used Monthly for 1-5 months
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Review Source
BrightTalk is just Ok
We wanted to do webinars at scale. What's happening is that our webinar registrants are now "subscribers" to their channels and get solicited to join irrelevant webinars.
Pros
In theory, BrightTalk could be a powerful webinar tool. By utilizing their platform, you gain access to their communities of subscribers -- so a lead gen benefit.
Cons
BrightTalk falls short. The interface isn't great. The end-user experience is bad. And the brand customization is limited.
Response from BrightTALK
Hi Francesca
Thank you for sharing your response. It's our #1 priority that our platform is delivering value for our audiences and clients alike.
I will reach out directly to discuss your concerns, but to address your feedback:
- Brand customization is one of the areas we shine compared to alternatives, so let's discuss if you're aware of all the functionality in the platform.
- We just launched talks, which clients are calling the most modern and intuitive interface for live webinar and video talks they have seen. Again, let's make sure you're using this and getting value from this.
- Building a community of subscribers is what drives record-breaking views and repeat engagement for our clients.
- Recommendations are AI-powered and based on historical views of a user. The accuracy of the recommendations have generated 2-3x lifts in re-engagement. Our users LOVE the accuracy of our recommendations. So I want to better understand which examples you're referencing.
Thank you again!
Top BrightTALK Central Alternatives
- Industry: Hospitality
- Company size: 11–50 Employees
- Used for 1-5 months
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Review Source
Easy to use and very interactive
Pros
It’s very easy to use as it took me only few minutes to understand how it works. Very useful and helpful during the lockdown period. Display and layouts are quite interesting and creative. Overall experience is satisfactory.
Cons
The price is expensive so for a small project is not really affordable. Although with the quality and result we experienced, it’s still quite accaptable
- Industry: Management Consulting
- Company size: 51–200 Employees
- Used Monthly for 1-5 months
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Review Source
Great webinar tool that gave us access to a built-in audience
We like having access to a built-in audience of HR people. It also curates other audiences besides HR.
Pros
We use BrightTALK to access their large built-in HR audience. When we post a webinar, the tool promotes it to like-interest subscribers. It is like owning a YouTube channel for webinars. It is easy to use and allows you to build a channel of recorded webinars that can be promoted indefinitely.
Cons
It does not have all of the flexibility and power of GoToWebinar. There is a 30-second delay. You have to load the slides before the webinar. You have to use Join.me if you want to share your screen as opposed to the loaded slide deck.
- Industry: Telecommunications
- Company size: 201–500 Employees
- Used Monthly for 1+ year
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Review Source
Way too many follow on emails
I recommended that we not use this software for events because of the amount of email suggestions that were sent out after signing up for an event. We would not want our customers to think that we were pushing any of that to them or have them not register for an event to avoid the emails.
Pros
The ease of sharing events with partners and clients was great and very simple. Graphics are sharp and clear as you create the events.
Cons
After accepting an event I was receiving multiple emails a day for other events I may like to attend. I had a hard time turning this off and ultimately unsubscribed.
- Industry: Food & Beverages
- Company size: 11–50 Employees
- Used for 1-5 months
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Review Source
I showcased webinar easily with Brighttalk
Pros
It's really practical when you can't attend a physical seminar during this pandemic. It really helps people when they want to develop their skill at home using webinar
Cons
The price is quite expensive in this economic crisis
- Industry: Information Services
- Company size: 1,001–5,000 Employees
- Used Monthly for 1-5 months
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Review Source
Great Marketing Tool to Expand Your Webinar’s Audience
The platform is user-friendly and a great marketing tool for holding a webinar session. However, some features could be updated to suit different types of webinar.
Pros
BrightTALK is not only a platform to organise a webinar but it also helps us to expand the audience for our webinar. It’s easy to use and navigate.
Cons
There is no comment box provided during an active webinar session so the webinar can only be a one-way communication, not interactive.
The range of audience targeted by the platform is broad and thus less targeted depending on the topics or industry.
- Industry: Hospitality
- Company size: 11–50 Employees
- Used for 1-5 months
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Review Source
Brighttalk hepls organized webinars and bring many attendees
It was good.
Pros
It helped bring many participant to the webinars
Cons
Despite the quality I think the price is very expensive.
- Industry: Financial Services
- Company size: 201–500 Employees
- Used Monthly for 6-12 months
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Review Source
BrightTalk helps you promote your webinar
Happy that BrightTalk help promote my webinars but less in terms of user friendliness.
Pros
This software give advantage to promote the webinar to its network and can help you with lead generation.
Cons
Even though in terms of promotion this application helps a lot to bring leads, in terms of user experience, BrightTalk is not very intuitive.
- Industry: Computer Software
- Company size: 51–200 Employees
- Used Monthly for 6-12 months
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Review Source
Good platform, expensive if you want to realize strong ROI
Pros
Ease of use, intuitive, accessible/unique/engaged audiences
Cons
High barrier to scaling registrations -- a lot of people don't want to create an account and it reduces conversions (in my experience)
- Industry: Performing Arts
- Company size: 2–10 Employees
- Used Weekly for Free Trial
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Review Source
Great option for online webinars!
Pros
It's easy to run a webinar with this software, with helpful customer service.
Cons
There are minor issues but overall amazing!
