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About BrightTALK Central
BrightTALK Channels is a cloud-based webinar solution that helps businesses of all sizes with channel setup, live video streaming and lead management. Its key features include content analysis, video creation, intent tracking, pipeline management, content marketing and analytics.
The application comes with a studio module which enables users to create campaigns, publish videos and measure conversions. With the AI-based targeting tool, teams can connect segmented audiences with trending topics. Further, marketing and sales teams can use this system to measure viewer engagement metrics and nurture leads.
BrightTALK integrates with third-party applications such as Salesforce, Marketo, HubSpot, Pardot and Eloqua. The application is available on a monthly subscription and support is offered via chat.
BrightTALK Central pricing
BrightTALK Central does not have a free version. BrightTALK Central paid version starts at USD 500.00/month.
Starting Price:
USD 500.00/month
Free Version:
No
Free trial:
No
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BrightTALK Central Reviews
Feature rating
5 reviews of 12
View all reviews
Jesse
- Industry: Financial Services
- Company size: 51–200 Employees
- Used Weekly for 1-5 months
-
Review Source
4
Reviewed on 13/09/2018
Great software, but not perfect
Pros
We use BrightTalk for webinars we host in the marketing team. Overall, it offers some nice features and seems to work well.
Cons
I wish it offered some features that GoToWebinar offers, for example, the tracking link portion. Being able to create unique tracking links for different marketing sources was great on GTW, but BrightTalk doesn't offer this yet.
Yong
- Industry: Financial Services
- Company size: 1,001–5,000 Employees
- Used Weekly for 2+ years
-
Review Source
5
Reviewed on 09/01/2023
A Review for BrightTALK Channels
Pros
It is easy to use and allows you to build a channel of recorded webinars that can be promoted indefinitely.
Cons
BrightTALK Channels is a great software, but not perfect.
Francesca
- Industry: Computer Software
- Company size: 201–500 Employees
- Used Monthly for 1-5 months
-
Review Source
3
Reviewed on 05/12/2019
BrightTalk is just Ok
We wanted to do webinars at scale. What's happening is that our webinar registrants are now "subscribers" to their channels and get solicited to join irrelevant webinars.
Pros
In theory, BrightTalk could be a powerful webinar tool. By utilizing their platform, you gain access to their communities of subscribers -- so a lead gen benefit.
Cons
BrightTalk falls short. The interface isn't great. The end-user experience is bad. And the brand customization is limited.
Response from BrightTALK
Hi Francesca
Thank you for sharing your response. It's our #1 priority that our platform is delivering value for our audiences and clients alike.
I will reach out directly to discuss your concerns, but to address your feedback:
- Brand customization is one of the areas we shine compared to alternatives, so let's discuss if you're aware of all the functionality in the platform.
- We just launched talks, which clients are calling the most modern and intuitive interface for live webinar and video talks they have seen. Again, let's make sure you're using this and getting value from this.
- Building a community of subscribers is what drives record-breaking views and repeat engagement for our clients.
- Recommendations are AI-powered and based on historical views of a user. The accuracy of the recommendations have generated 2-3x lifts in re-engagement. Our users LOVE the accuracy of our recommendations. So I want to better understand which examples you're referencing.
Thank you again!
Replied 06/12/2019
Elizabeth
- Industry: Hospitality
- Company size: 11–50 Employees
- Used for 1-5 months
-
Review Source
5
Reviewed on 17/06/2020
Easy to use and very interactive
Pros
It’s very easy to use as it took me only few minutes to understand how it works. Very useful and helpful during the lockdown period. Display and layouts are quite interesting and creative. Overall experience is satisfactory.
Cons
The price is expensive so for a small project is not really affordable. Although with the quality and result we experienced, it’s still quite accaptable
Charles
- Industry: Management Consulting
- Company size: 51–200 Employees
- Used Monthly for 1-5 months
-
Review Source
5
Reviewed on 07/11/2017
Great webinar tool that gave us access to a built-in audience
We like having access to a built-in audience of HR people. It also curates other audiences besides HR.
Pros
We use BrightTALK to access their large built-in HR audience. When we post a webinar, the tool promotes it to like-interest subscribers. It is like owning a YouTube channel for webinars. It is easy to use and allows you to build a channel of recorded webinars that can be promoted indefinitely.
Cons
It does not have all of the flexibility and power of GoToWebinar. There is a 30-second delay. You have to load the slides before the webinar. You have to use Join.me if you want to share your screen as opposed to the loaded slide deck.
