Lebesgue

Pros

I really love how easy it was to set up, how easy it is to use and gain actionable insights. From there, the business intelligence and daily recommendations on next steps for paid campaigns is absolutely huge especially since it isn't just guesswork, rather they're pulling data from thousands of brands within their ecosystem. I also love the competitor analysis and the ability to view both their ads and their emails in one place. Seriously such a huge help!

Added bonus is that the team is amazing. [sensitive content hidden]
have been a huge help in onboarding us and helping audit our accounts, and have been really strong guides for the platform itself. I've used a number of other analytics platforms and these guys are seriously nailing how to handle ecom analytics. Also, pricing is VERY competitive.

Cons

While I like the UI, I can see that it might be a bit daunting for a user brand new to the world of dashboards and analytics. It might be overwhelming to someone who hasn't used these platforms before, so I'd say that this is the biggest con. My advice would be to try to get in touch with the team for a demo if possible!

Pros

Clear simple dashboards and great ux. Have stuck with the app for over two years now

Cons

If I had to be nitpicky then I would suggest the lack of customisation

Pros

We've used it to forecast our business AOV goals and make plans for customer retention. Its been good in monitoring ad performance too

Cons

Sometimes the "insights" are a little basic, i.e. CAC increased and conversion rate drop off, I think perhaps a littlre suggestion would be good

Pros

Love the ease of use and easy integration that allows us to connect our key marketing channels with our Shopify metrics. The team is committed to ongoing improvements and continues to roll out value-added features that provide additional insights for managing the business.

Cons

It would be great to also pull in Amazon so we can compare our performance on that channel to the other channels like Facebook and Google and the impact that it has on revenue and profitability. Some of the features within the competitor section and ads analysis could use improvements by integrating creative analytics similar to what Motion provides.

Pros

- The team is really dedicated to the project and they listen carefully to their customers and they are very active with new updates.
- The team does webinars and their documentation is pretty comprehensive making it easy to manage the tool in order to take full advantage of it.
- Many Integrations and primarily with Facebook & Google ads and even TikTok with different metrics and data points to analyze. There is even an integrated AI Copywriter (haven't used it that much but it seems pretty decent).

Cons

There is nothing in particular that I don't like about this product. Even if I am satisfied with it, I just wish they also get into other eCommerce Platforms and not just Shopify and Woocommerce. there are a lot of solid solutions out there that would need a boost with Marketing Analytics (I use Sellix for example and seeing Lebesgue there would be phenomenal). What I am trying to say is that even if Shopify is the most popular, it is not for everyone (think of Link in Bio e-commerce sites/platforms. For this selling approach, Shopify is useless. At the same time, normally those platforms give very basics insights for Marketing; Nothing comprehensive like Lebesgue). Again, I prefer a product that works well and is focused on a specific niche rather than a lagging product that is suitable for everything, but my message to the Lebesgue team would be: there is a huge gap out there outside Shopify and you have the capabilities to fill it.