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description: Review of Similarweb Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: Similarweb | Reviews, Pricing & Demos - SoftwareAdvice AU
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# Similarweb

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> At Similarweb, we help businesses make smarter decisions in the digital age. Whether it’s understanding your competitors or uncovering deep data insights, our tools are built to meet a wide range of digital intelligence needs.&#10;&#10;With Similarweb, you’ll get:&#10;&#10;Unmatched Data Reach: Insights from 1B+ websites, 8M apps, and 3M global brands.&#10;&#10;Always-On Analytics: Real-time tracking of 5B keywords, 250M ads, and 10B content pieces.&#10;&#10;Worldwide Insights: Data coverage across 190 countries and 210 industries.&#10;&#10;From fast-growing startups to global enterprises, thousands of companies trust Similarweb to gain an edge and accelerate their growth.&#10;&#10;"Through consistent SEO efforts, we achieved a 60% year-over-year increase in organic traffic, demonstrating the long-term effectiveness of our strategy." - Group M Poland.
> 
> Verdict: Rated **4.6/5** by 251 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 251 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.2/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Similarweb
- **Founded**: 2007

## Commercial Context

- **Starting Price**: USD 125.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Advanced and Enterprise plans.&#10;Free Demo: Available &#10;&#10;Contact SimilarWeb for more information or to setup a live demonstration.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop)
- **Supported Languages**: Chinese, Czech, Dutch, English, French, German, Italian, Japanese, Portuguese, Russian, Spanish, Swedish
- **Available Countries**: Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, Netherlands, Singapore, South Korea, Spain, Taiwan, United Arab Emirates, United Kingdom, United States

## Features

- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Advertising Management
- Alerts/Escalation
- Alerts/Notifications
- Audit Management
- Backlink Monitoring
- Behavior Tracking
- Benchmarking
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Tracking
- Channel Management
- Charting
- Communication Management
- Competitive Analysis

## Integrations (7 total)

- Amazon S3
- Google Analytics 360
- Google Sheets
- HubSpot CRM
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- Snowflake

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- 24/7 (Live rep)
- Chat

## Category

- [Artificial Intelligence (AI) Software](https://www.softwareadvice.com.au/directory/4360/artificial-intelligence/software)

## Related Categories

- [Artificial Intelligence (AI) Software](https://www.softwareadvice.com.au/directory/4360/artificial-intelligence/software)
- [PPC Software](https://www.softwareadvice.com.au/directory/3908/ppc/software)
- [Social Media Analytics Tools](https://www.softwareadvice.com.au/directory/3525/social-media-analytics-tools/software)
- [Local SEO Software](https://www.softwareadvice.com.au/directory/4487/local-seo-tools/software)
- [Campaign Management Software](https://www.softwareadvice.com.au/directory/2878/campaign-management/software)

## Alternatives

1. [Semrush](https://www.softwareadvice.com.au/software/355847/semrush) — 4.6/5 (2316 reviews)
2. [Screpy](https://www.softwareadvice.com.au/software/252189/screpy) — 4.8/5 (236 reviews)
3. [Lucky Orange](https://www.softwareadvice.com.au/software/324513/lucky-orange) — 4.7/5 (260 reviews)
4. [Looker](https://www.softwareadvice.com.au/software/140986/looker) — 4.5/5 (282 reviews)
5. [AccuRanker](https://www.softwareadvice.com.au/software/106032/accuranker) — 4.9/5 (330 reviews)

## Reviews

### "All in one tool" — 4.0/5

> **G** | *12 July 2024* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Amazing tool with great UI and UX. It gives you detailed information and makes the work easy for affiliate marketers like us to understand the website stats and performance.
> 
> **Cons**: Needs to update as per the competitors offering.
> 
> Great.

-----

### "Review of SimilarWeb" — 5.0/5

> **John** | *23 September 2024* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: It's easy to use and has intuitive navigation
> 
> **Cons**: It would be great if the previous months data was available sooner
> 
> I've very pleased with SimilarWeb.  It receives wide usage across the agency.

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### "Web traffic analysis" — 3.0/5

> **Mateusz** | *1 March 2024* | Management Consulting | Recommendation rating: 7.0/10
> 
> **Pros**: Its very intuitive and easy to use. Compared to other products it provides good data, with a really good feature for quick exporting.
> 
> **Cons**: The data we get needs to be crossed check with internal tools for accuracy.

-----

### "Easy to use and innovative" — 5.0/5

> **May** | *22 January 2026* | Telecommunications | Recommendation rating: 10.0/10
> 
> **Pros**: I love how easy similar web makes it to get an idea of website traffic and geos for ecomm sites. The chrome extension is super easy to implement and is so helpful when prospecting - I use it almost every day\! I've never had any issues but I assume the folks at similar web would be helpful if I ever run into any problems. I also really appreciate SimilarWeb's innovation and recent rollout of AI features\! I'm excited to start playing with them as my team has reported great things so far.
> 
> **Cons**: I can't think of anything I dislike - I have never run into issues while using SimilarWeb. I have used both the website and the browser extension and haven't noticed any glitches or problems yet. The website data I've collected over the years has always been more or less accurate when confirming with new clients.
> 
> Overall I would say Similarweb gets the job done and is extremely easy to use. I use the browser extension constantly.

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### "Top Competitive Analytics toll today" — 5.0/5

> **Pavlo** | *12 November 2025* | Information Technology & Services | Recommendation rating: 8.0/10
> 
> **Pros**: Consistency of delivery of great and always evolving product. Ai Studio release, plus improved Data Hub functionality really make my workflows so much more efficient.
> 
> **Cons**: App data and the way the reports organized could be better. Sometimes just the load time of the platform is too long which is annoying.
> 
> Similarweb is my go-to tool for competitive research — I use it daily. The product team is extremely professional and passionate, continuously releasing new tools and modules almost every month. The platform’s capabilities keep expanding, and the quality and depth of insights I can extract are constantly improving. It’s an indispensable part of my research workflow.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/156898/similarweb-pro)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/software/156898/similarweb-pro> |
| en | <https://www.softwareadvice.com/website-optimization/similarweb-pro-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/156898/similarweb-pro> |
| en-GB | <https://www.softwareadvice.co.uk/software/156898/similarweb-pro> |
| en-IE | <https://www.softwareadvice.ie/software/156898/similarweb-pro> |
| en-NZ | <https://www.softwareadvice.co.nz/software/156898/similarweb-pro> |
| fr | <https://www.softwareadvice.fr/software/156898/similarweb-pro> |

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