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About Similarweb
Similarweb is a cloud-based website traffic analysis solution, which helps businesses across finance, hospitality, retail, education, media and various other industries track the online activity of customers, prospects, partners and competitors. Features include performance metrics, data export, custom dashboard, marketing channel and conversion analysis.
The application enables marketing teams to optimize budget, discover new keywords and search for new referral opportunities. Similarweb helps retailers monitor shoppers’ browsing and buying patterns, track category or brand performance and configure retail search strategies. Sales teams can view audience demographics, identify prospect’s issues and discover opportunities. Professionals can also forecast long term trends of company performance
Similarweb offers integration with the third-party platform Salesforce. The solution is available on both monthly and annual subscriptions and support is extended via documentation.
Similarweb pricing
Similarweb has a free version and offers a free trial. Similarweb paid version starts at USD 125.00/month.
Starting Price:
USD 125.00/month
Free Version:
Yes
Free trial:
Yes
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Similarweb Reviews
Feature rating
5 reviews of 213
View all reviews
G
- Industry: Marketing & Advertising
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
-
Review Source
4
Reviewed on 12/07/2024
All in one tool
Great.
Pros
Amazing tool with great UI and UX. It gives you detailed information and makes the work easy for affiliate marketers like us to understand the website stats and performance.
Cons
Needs to update as per the competitors offering.
Alternatives Considered
Ahrefs
Rajsak
- Industry: Accounting
- Company size: 51–200 Employees
- Used Weekly for 1+ year
-
Review Source
5
Reviewed on 26/06/2024
"Similarweb" Valuable tool for our Media agency to gain a digital competitive edge.
Similarweb Features such as website categorization, audience demographics, and engagement metrics are often praised us for it depth and usefulness.
Pros
I like the Marketing Insights the most as Similarweb offers insights into digital marketing strategies, including referral traffic, search keywords, and social media effectiveness, enabling us to optimize our marketing efforts.
Cons
Application Data Features: low features on app. such as app traffic and engagement metrics comparing to the website analytic.
Alternatives Considered
SemrushReasons for Switching to Similarweb
it's from global recommendation, personally we still don't have chance to compare.
Joseph
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Monthly for 2+ years
-
Review Source
4
Reviewed on 14/11/2024
Similarweb - Competitive Intelligence
good - straight forward and easy to use : )
Pros
User friendly and valuable resources/data
Cons
can be quit expensive if you are looking for minimal queries
Mateusz
- Industry: Management Consulting
- Company size: 1,001–5,000 Employees
- Used Weekly for 2+ years
-
Review Source
3
Reviewed on 01/03/2024
Web traffic analysis
Pros
Its very intuitive and easy to use. Compared to other products it provides good data, with a really good feature for quick exporting.
Cons
The data we get needs to be crossed check with internal tools for accuracy.
Dwenya
- Industry: Information Technology & Services
- Company size: 1,001–5,000 Employees
- Used Monthly for 2+ years
-
Review Source
5
Reviewed on 23/09/2024
Director of Digital Marketing Strategy
Excellent, minus the note above. Love all the account reps that I have, however I especially miss [sensitive content hidden], she was the absolute best.
Pros
Simple and easy to navigate. Always coming out with new upgrade and data points. Ability to analyze performance across the competitive landscape.
Cons
Far discrepancy against 3rd party data, which I feel may be heavily driven by the time stamp for which a visit is considered a visit. Makes it challenging to use all the data. My organization only feel comfortable using it directionally so I often have to reconfigure the numbers into percentage charts.
