--- description: Review of SpyFu Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: SpyFu | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [SEO Software](/directory/3505/seo-platform/software) > [SpyFu](/software/77952/spyfu) # SpyFu Canonical: https://www.softwareadvice.com.au/software/77952/spyfu Page: 1 / 7\ Next: [Next page](https://www.softwareadvice.com.au/software/77952/spyfu?page=2) > Spyfu is a cloud-based marketing tool designed for businesses of all sizes. Key features include SEO performance analysis, API access, keyword rank tracking, SERP analysis and more. Spyfu helps SEO and PPC professionals analyze competitors, increase website traffic, monitor their websites' rankings on search engines and generate quality sales leads. The solution’s AdWords advisor provides campaign-specific keyword recommendations, tracks competitors' AdWords billing history and recommends keywords that are being used by competitors. Additionally, marketers can use Spyfu to build a relationship with social media influencers, create customizable reports, estimate advertising spending and find quality backlinks to drive traffic. Spyfu also comes with an API that can help users automate requests and find data efficiently. Services are offered on a monthly subscription basis that includes support via live chat and phone. > > Verdict: Rated **4.4/5** by 145 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 145 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: SpyFu - **Founded**: 2006 ## Commercial Context - **Starting Price**: USD 39.00 - **Pricing model**: Flat Rate (Free version available) - **Pricing Details**: There are three subscription levels available: Basic - $79/month (paid monthly) or $49/month (paid annually) Professional - $193/month (monthly) or $75/month (annually) Agency - $999/month (monthly) or $833/month (annually) Free accounts are also available, with limited functionality. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United Kingdom, United States ## Features - API - Backlink Monitoring - Campaign Management - Competitive Analysis - Customisable Branding - Customizable Reports - For PPC Campaigns - Geotargeting - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Monitoring - ROI Tracking ## Support Options - Email/Help Desk - FAQs/Forum - Phone Support - Chat ## Category - [SEO Software](https://www.softwareadvice.com.au/directory/3505/seo-platform/software) ## Related Categories - [SEO Software](https://www.softwareadvice.com.au/directory/3505/seo-platform/software) - [PPC Software](https://www.softwareadvice.com.au/directory/3908/ppc/software) - [Marketing Software](https://www.softwareadvice.com.au/directory/4630/marketing/software) ## Alternatives 1. [Semrush](https://www.softwareadvice.com.au/software/355847/semrush) — 4.6/5 (2316 reviews) 2. [Wix](https://www.softwareadvice.com.au/software/159592/wix) — 4.4/5 (10606 reviews) 3. [Ranktracker](https://www.softwareadvice.com.au/software/288859/rank-tracker) — 4.0/5 (247 reviews) 4. [Seodity](https://www.softwareadvice.com.au/software/287143/seodity) — 4.7/5 (130 reviews) 5. [Ahrefs](https://www.softwareadvice.com.au/software/64773/ahrefs) — 4.7/5 (581 reviews) ## Reviews ### "Full of actionable information for SEO\!" — 5.0/5 > **Giorgi** | *14 October 2018* | Tobacco | Recommendation rating: 8.0/10 > > **Pros**: This is the best SEO analysis tool out there when it comes to watching what's the SEO market's current situation to understand how to start optimizing your website for the best possible start. Before launching any website or project, SpyFu is one of the first tools I go to to analyze the competitors, where they spend money, how are their currenty rankings, what keywords they use or rank for, etc. I sometimes even use its backlinks checker of the competitors with Ahrefs and while cross checking it always gives the reliable data. What's more, the reporting section or the reports itself are very good. They are intuitive and very easy to understand, which makes it easy to present to third-party who doesn't understand much of SEO. Makes life easier\! > > **Cons**: A bit more flexibility on the data aggregation in reports would be good. Also, it would be awesome if the developers focused on the local research slightly more. > > Overall, this is a very good first-to-go-to tool when you start a project to see how the existing competitors are doing and then accordingly create the strategy. Though, not only for the starting project, but can also be used for existing project analysis. It helped with analyse to see the loopholes that were harming rankings lots of time. ----- ### "Best website to keep an eye on competitors" — 5.0/5 > **Yash** | *12 February 2023* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: I like this amazing feature of tracking the competitors so that I can create my strategies and execute it perfectly. > > **Cons**: I feel the availability of some important metrics like CTR and SERP position can be added here. > > My experience with Spy Fu is amazing where we can gather the data and insights and plan our strategies for our SEO \& PPC campaigns. ----- ### "Lots of broken features" — 3.0/5 > **Verified Reviewer** | *24 July 2020* | Commercial Real Estate | Recommendation rating: 3.0/10 > > **Pros**: More affordable than its competitors, Spyfu is the poor man's SEMrush. I think they use the SEMrush API--so its literally the same thing. > > **Cons**: Lots of features that were promised in the demo video were outright lies. Link importing doesn't work, finding contacts doesn't work or hasn't worked yet for me. > > I have had a negative experience and will not be using SpyFu in the future. ----- ### "A Necessity for Competitor Analysis" — 5.0/5 > **Jake** | *3 December 2019* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: SpyFu is my go-to software for competitor analysis for my clients and myself. Sure other platforms have some similar abilities to SpyFu, but the way SpyFu outlines everything with graphs and figures makes determining the next course of action when it comes to keyword targeting. > > **Cons**: As a small agency (two people), it's still a little out of our price range. With that being said, the 5 keyword ideas it gives us for each type of analysis don't give us much to go off of so we rely on the larger metric numbers such as average rank and costs-per-click. It's not a big deal as I'm sure we would have a lot more information to go off of if we subscribed to the product. We just can't see that happening right now. > > Our experience with SpyFu has been great. It's given us great insight into a potential client when prospecting them as well as helped us figure out where our clients sit compared to their competitors as well as national brands. ----- ### "Best research tool for PPC out there\!" — 5.0/5 > **James** | *16 April 2021* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: This is my GO TO tool for PPC research and analytics on ourselves and our competitors. It even competes with SEMrush in other areas like organic and SEO analytics. Really cool company with a really powerful product. > > **Cons**: It can be a little pricey for the paid account, but it's totally worth it. Sometimes the PPC competitive data is substantially off - never have known why, but you just compensate for it and it's fine. > > Positive overall. My favorite tool is the PPC reasearch section and the organic keywords that are about to break onto the 1st page reports. I once reached out to support with a question and they noticed I was local to their office and invited me to come to a party they were hosting\! Awesome company\! ----- Page: 1 / 7\ Next: [Next page](https://www.softwareadvice.com.au/software/77952/spyfu?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/77952/spyfu) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data