User Reviews Overview
About Croct
Croct is a cloud-based content management system (CMS) that allows product teams to manage content, run experiments and personalize user experiences in real-time. The platform offers audience segmentation, which enables businesses...
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- Industry: Automotive
- Company size: 51–200 Employees
- Used Daily for 1-5 months
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Review Source
Personalization as a lever for growth
With croct, I built a project to personalize pages by geolocation, which made it possible to increase conversions on landing pages and consequently improve the return on investment.
Pros
The ease of implementing the tool, due to the documentation available, the usability of the main dashboard and access to the company's Slack, which allows for insights and quick service.
Cons
I'd like the tool to have features for mobile apps to concentrate all the tools in one place.
- Industry: Marketing & Advertising
- Company size: 10,000+ Employees
- Used Monthly for 6-12 months
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Review Source
Efficient customization tool
Agility in implementing customizations allow us to have a greater volume of these on the website.
Pros
Creating slots facilitates implementation, in addition to speeding up the flow of tests and customizations.
Cons
The tool setup phase requires more time from the WebDev team, whether for creating slots or creating events to monitor metrics.
Alternatives Considered
ConvertReasons for Choosing Croct
The sunset of Google Optimize meant that we had to look for other alternative to continue with the A/B testing strategy.Switched From
Google OptimizeReasons for Switching to Croct
Because Croct has features that make customization easier.- Industry: Apparel & Fashion
- Company size: 1,001–5,000 Employees
- Used Monthly for 6-12 months
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Review Source
Partnership with Croct
Pros
The ease of use and creation of cases tests. The customer support is very next and personal.
Cons
The data is different of GA4 and this could difficulty understanding the result.
Top Croct Alternatives
- Industry: Banking
- Company size: 10,000+ Employees
- Used Daily for 1-5 months
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Review Source
"The tool that has streamlined our experimentation program"
Croct speeds up our work, allowing us to customize multiple journeys at the same time. It would have taken us a year to build the journeys, so we were able to creat them in a month.
Pros
The fact that we practically don't depend on developers has given us great agility, as we've been able to upload customizations 5x faster than we normally would.
The fact that the customization loads in milliseconds is incredible, there's no flick with Croct.
The segmentation is excellent and works perfectly, I'm a fan of the tool.
Cons
I liked absolutely everything, the tool has no defects
- Industry: Accounting
- Company size: 201–500 Employees
- Used Daily for 6-12 months
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Review Source
My experience with Croct
I used Croct to create personalized experiences based on the persona accessing your website, it also helped me to create AB tests. All without a major effort from the development team
Pros
- Allowing changes in the webpage without relying too much on developers is a potent tool;
- Their personalization tools let you create a dedicated journey for each persona accessing your product;
- Their support is super reliable and fast
Cons
My experience was positive. I needed their support more than one time, but they were always available to help
- Industry: Retail
- Company size: 1,001–5,000 Employees
- Used Weekly for 6-12 months
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Review Source
Great partner to build experiences
Creating experiments based on user navigation and creating A/B Tests
Pros
Croct is interesting for creating website experiences based on user navigation. Speaking of e-commerce, we can direct the user to the right path based on previous visits.
The personalized service is great and everyone is readily willing to optimize its use or resolve any problems, in addition to being easy to implement and use the tool.
Cons
The limit of available Slots somewhat limits the number of simultaneous experiences that we can create, it could be unlimited.
- Industry: Computer Software
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
We use Croct to customize landing pages and this helps with good paid media strategies
It is optimizing the implementation of funnel strategies to optimize conversions.
Pros
The many customization possibilities and ease of implementation.
Cons
When loading the page custom slots sometimes took a few seconds to become stable.
- Industry: Apparel & Fashion
- Company size: 1,001–5,000 Employees
- Used Weekly for 2+ years
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Review Source
Brought many resources to our website
It is solving problems we had with AB testing and personalized navigation per customer
Pros
I like the features that were injected into our website after the partnership with croct began, such as tracking user navigation to display specific promotions by customer or region and also the AB tests we carry out.
Cons
At first it was a little complex to learn the expected syntax in your content jsons, but we managed to resolve it quickly with excellent support from croct
- Industry: Financial Services
- Company size: 51–200 Employees
- Used Daily for 1-5 months
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Review Source
Great to have, nice to use!
A great CS team, with focus I my company success!
Pros
The possibility understand the whole customer journey, and the fluid performance to built and management of A/B tests.
Cons
Maybe a opportunity do copy the cards configuration, and use in new experiments.
- Industry: Health, Wellness & Fitness
- Company size: 1,001–5,000 Employees
- Used Monthly for 1+ year
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Review Source
Croct surprised me
Creating and implementing tests within a website with many legacy systems and challenging integrations, while maintaining reliable analysis of results, can be quite a complex task.
Pros
Being a very robust tool that allows for the analysis of tests that we cannot execute on other platforms in the market, it also has a customer support team that is extremely responsive, proactive, and very engaged with the context and problem of each client
Cons
require a developer on the team, not allowing for some simple no-code experiments
- Industry: Accounting
- Company size: 501–1,000 Employees
- Used Monthly for 1+ year
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Review Source
Croct helped us escalate our experimentation program
The experience was really good, with Croct helping us escalate our experimentation program.
Pros
With Croct we were able to personalise our website experience based on the users location which was really helpful. The Croct A/B testing solution also allowed us to improve the website experience by enabling us to segment the A/B tests for the right audiences and evaluate the performance of our hypothesis.
Cons
The learning curve of the tool and the dependancy on developers to implement the AB tests.
- Industry: Retail
- Company size: 1,001–5,000 Employees
- Used Monthly for 6-12 months
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Review Source
Good dynamic content manager
Pros
Nice way to create dynamic content for your web application. Friendly dashboard interface. Good customer support.
Cons
Could have more data insights in the dashboard.
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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Review Source
Experiencia boa
Ótima é uma plataforma intuitiva, o suporte é muito bom e esforçado sempre buscando auxiliar, dando ideias para aplicar além de buscando atender as dores que temos!
Pros
As diversas possibilidades de personalização e teste AB tanto dentro do site como as possibilidades de testes com segmentação de público
Cons
O limite de variante dentro de um teste poderia ser maior e ter a visão de mais métricas no painel.
