OrangeDAM Reviews

Pros

Orange Logic is the only Digital Asset Management Platform (DAM) worth using.They are the only few DAMs that offer:• Asset AI Meta Tagging for Video and Image• Best for enterprise companies, small & large, don't get charge by the user seat.• White Glove service, every business is unique and they were the only solution that offered what we needed and how we wanted it to be customized for our company.• Easy to use platform and it does the work itself, I spend 1 hour a week managing everything.• Custom Integrations with our Software and Online Tools.

Cons

The only thing I was unhappy with was the time it took them to create our DAM system, but after the time it took to get it up and going, I can proudly say it was worth the wait for the setup.

Alternatives Considered

Aprimo Digital Asset Management, Brandfolder, Acquia DAM (Widen), Cloudinary, Frontify, Bynder, Adobe Experience Manager and Canto

Switched From

Brandfolder

Reasons for Switching to OrangeDAM

They were the only platform that offered:• Figma / Adobe / Google Slides integration without 3rd party tools• Easy of use• Folder Structure management• AI Facial and Product Recognition• Video Proxies / Derivatives and Video Timeline Subclipping• Virtual Folders, that way you can carbon-copy assets and multiple arrangements• Closed Caption Translation• Complex User Permissions (Internal & External)

Pros

The ability to share files might seem like a simple feature, but OrangeDAM's modern, sophisticated software design lets anyone seamlessly take advantage of version control, asset classification, and file sharing in a way that only design teams require. Its algorithmic automatic categorization allows this system to automatically recognize and categorize design elements, styles, and colors in assets, making searching and organizing folders a simple process.

Cons

While the batch editing feature of metadata on OrangeDAM could be more robust to work on multiple file types at once and the search filter could advance with parameters for more functions of design type attributes.

Pros

The platform's asset management system works well. Batch editing for sets of assets is very quick and easy to use and being able to clean out old data is helpful. Calculator while a tad clunky to set up is very robust once running

Cons

The only two things I find as a fault of the platform are when the use case sits slightly outside of its scope and future-proofing. We use the platform for both consumer and professional cases and while this is well suited to professional users, the need for every customer to have a login can be limiting for a consumer user who just wants to come on and purchase one print and will probably not be back again. I realise this use case is not the majority for this type of platform so it shouldn't detract from the overall score but one thing that I still find a little frustrating is the inability to have good quality use on mobile platforms. This might be once again a consumer use case type issue but not being able to simply adapt the site to be mobile and tablet friendly is a little bit of a pain and while it is coming along in most recent releases it is still very far away from where I would expect it to be in 2022. Coming from an e-commerce background and being able to edit sites with CSS to achieve a solid responsive design was what I was expecting when starting work on this platform but it needs to be said that the ability to edit templates outside of specific fixed templates is actually near impossible

Alternatives Considered

Shopify

Reasons for Switching to OrangeDAM

This was in place before I started

Pros

I've used several DAM systems, and this is the best. It's very nimble, intuitive, and there are a multitude of built-in features that would require custom development in other systems. I am able to configure a great deal of features myself, without needing to cut and paste code into the back-end. The customer service is actually helpful, and has a good response time. I like the metadata flexibility, and the ability to customize the search Filters is helpful. The dashboard is great for quick info, and the out-of-box reports cover most of what I'm looking for. Overall, very, very pleased with this product.

Cons

As someone who missed the implementation process, and is trying to reconfigure a DAM without the benefit of 24/7 support, the documentation is not always 100%, and does leave me with some questions sometimes.

Pros

I like that Orange Logic provides a ticketing system, Link, where I can raise a defect, ask a question or request an enhancement. I can prioritize tickets from critical to normal or even long-term. At any time I can log onto Link to see the status of the tickets that I've submitted. Answered tickets are archived, so I have a complete history of our evolving digital asset management system.

Cons

Cortex is a very granular and robust product. I know that I'm missing out on features, but as the only power user, I simply do not have enough time to delve into all of them.

Pros

In our case, we've been able to scale the Cortex to meet our business needs, quickly adjust settings as our workflows change, and use APIs to integrate the system with many of our other production workflow tools. We've achieve both scale and efficiencies thanks to the flexibility of Cortex.

Cons

Along with the flexibility that allowed us to achieve our scale and efficiency, that same flexibility can become complex if it's not planned out properly. It's tempting to do too much too quickly but a more manageable approach is to implement additional functionality in phases that build upon each other.

Pros

Cortex makes it easy to upload, share, and download media files. It integrates with the Adobe suite and allows for our creative team to work remotely off proxy files. It's a flexible platform, and our integration team has been a joy to work with.

Cons

I'm getting really nit-picky here, but I'd love for Cortex to support additional S3 storage tiers to save money on our cloud storage bill. It's on their roadmap though

Pros

SaaS solution, intuitive interface, powerful search and metadata management as well as robust storage and archives management via AWS. Robust cyber security features.

Cons

Constant software upgrades that can be positive for bugs fixing and adding new features, but can disrupt team workflows and add complexity to standards and more work for the team.

Pros

Ease of use is the biggest pro. Many users require little to no training in order to use basic functions within Cortex.

Cons

The support tickets have started to be answered a little slow. Most questions are answered within two weeks, but critical issues still see care rapidly.

Pros

The ease of creating multiple metadata mappings and the ability to batch edit on every field are considerable upsides to Cortex. These features work with relative ease compared to other products I've used over the years.

Cons

You can tell that Cortex was built to accommodate a wide variety of use cases. While that may play well for Orange Logic in attracting customers, it can be an overbearing product for end users. It took me several months to wade through the sea of Cortex functionality and hone in on what worked for my needs. Once you get through that, the product does well, but it feels like Cortex tries to be too many things at once.