MoEngage Reviews

Pros

MoEngage offers the functionality of creating segments and user journeys based on event triggers that are directly mapped to the company database. This helps to identify the most realistic targetable segments and also their Reachability across various communication channels. Also, we can get live data from all the communication channels in a consolidated format within the MoEngage panel, which helps to measure campaign performance and goals achievement levels.

Cons

MoEngage does not allow setting event criteria having periods more than 180 days, and this becomes a problem when we create a segment where we intend to target very old inactive users. Moreover, some flows do not work perfectly with filters due to the absence of Live-segmentation.

Pros

With moengage I was able to build workflows for push notifications and email marketing, which has helped me a lot to optimize my time

Cons

When creating email marketing I would notice that the templates would not be loyal to what I have created. They would look different on the phone.

Alternatives Considered

Reasons for Switching to MoEngage

Pros

In one place you are able to manage email newsletters, push notification (App and Web) SMS and digital campaigns at one place. This platform is a revolution in mobile engagement. This tool helps us to build our own user journey to retail the user easily.

Cons

The process of using creating segments are relatively slow and the delivery rate is poor. The Analytics shows limited data. Control group analysis not available in the tool.

Pros

Ease of Use and a simplified UI. Specific tabs/groups as per the requirement of the firm. A/B testing ease with seamless campaign creation via duplicating the existing variation.
One click non-personalized fallback template creation reduces the time to create the campaign.
Segmented targeting basis affinity/engagement and various attributes.
API integration is effective and seamless.
Analytics provide a complete picture of the campaign/retention and engagement thereby assisting the decision making process.
In a nutshell this tool handles every aspect of CRM and is a must have tool.

Cons

Limited Templates. Static Content Elements (can't customize).

Alternatives Considered

Reasons for Switching to MoEngage

Pros

The number of metrics, data accuracy, wide variety of notification sending options that MoEngage provides is industry leading. Also Push Amplification+ is something which totally sets MoEngage apart from others.

Cons

There are some areas where it can be more customizable to provide more features and functionality that can make notification sending process a lot faster.

Alternatives Considered

Reasons for Choosing MoEngage

Reasons for Switching to MoEngage

Pros

In my experience the best thing about MoEngage is the that you can create automated campaigns for users and also you can analyze how those campaigns are performing in real time.

Cons

One thing that I think MoEngage can improve on is personalization. There are not many options to personalize emails.

Pros

I have personally used many other MoEngage competitor tools - but nothing compares to the features and user experience that MoEngage provides. The automation journey triggers and user personalization feature is something I used often for various campaigns that have helped me achieve my marketing goals. Moreover, web messages/notifications have helped my team in increasing sales with the cleverly crafted trigger and template options.

Cons

The drawbacks of MoEngage are its price and loading time. If you are duplicating a web message campaign or an email template, it takes some time for the same to load and this can be annoying when you are on a time crunch.

Alternatives Considered

Reasons for Switching to MoEngage

Pros

Customer are engaged, analysed and retained using the MoEngage platform. By Mixing our images with text and casserole layout we can design a distinctive user journey that makes MoEngage simpler and easy to use.

Cons

The service offered by MoEngage is noticeable slow. Analytics has a problem with the database and doesn’t deliver the campaign to all user.

Alternatives Considered

Switched From

Pros

1. Very user-friendly interface
2. Much convenient (Basis my experience with previous engagement tool)
3. Can send engagement campaigns to multiple platforms all in one go.
4. The reporting structure is very well designed. Had helped me a lot in terms of preparing engagement reports.
5. Analytics provides deep insights basis which the task of optimising campaigns, selecting segments becomes less hectic.

Cons

1. Not at all mobile friendly.
2. Frequently takes time to load. (Homepage & even campaigns)

Pros

- Push Notifs delivery rate
- Push notifs on xiaomi & chinese devices
- Sherpa & Best time to send

Cons

No such issues as of now, product has all the required features

Pros

Easy to implement, intuitive and customisable

Cons

MoEngage offered all possible tools for building the customer interactions. We did not see any specific negatives

Pros

1. Easy to use2. Good customer support3. Features are good and they have a high accuracy

Cons

1. Expensive in comparison to its competitors 2. Low integration help as we found it difficult to integrate it with low technical support offered

Pros

Easy user interface and campaign creation. The platform is robust and good technical support is provided whenever required.

Cons

The team has failed to roll out features like home page personalization, variations in email and push templates and sms personalization specially when all other players in the market have been offering the same since a long time. The integration with other tools is also not smooth.

Pros

Ease of using the platform to segment the customers, messaging templates for push notifications, and the options to customize my CTA.
For Email Marketing too, MoEngage is really easy to use.

Cons

At times, we had issues with the slowness of the platform and the data that was being captured through our app but then everything was fixed quite quickly.

Pros

I like the ease with with even a novice can make cohorts and schedule push notifications after various Audience/Cohort Segmentation. Notification Delivery Rate is decent although can be improved to provide better insights.

Cons

Very Rare not often the notification delivery numbers are inflated and pulling reports takes time.

Pros

Many aspects - Reachability to various types of devices, support to all the platforms we need, basic Messaging and Analytics possibilities, A/B Test Messaging and many others. The team is awesome who diligently have been closing all the gaps we found in feature set. Their approach is very positive and the quality with time have been satisfactory. There are competitive products with more features, but MoEngage approach to start with MVP and pick up our priorities first, shows the commitment needed for long term relationship.

Cons

Few parts of the usage needs basic product Engineering understanding which is often lacking in Marketing. The solution should abstract such flows such that the campaign definition to product mapping is agnostic to campaigner's engineering knowledge.

Pros

The custom delivery options that moengage has, enabled our team to personalise users and made our marketing omni channel.

Cons

While infusing into the system, several requirements of analytics were missing from the product. With regular feedback with the team, we received them but it took months.

Pros

UI interface is very easy to understand and products are very advanced that helps to grow our business. Some products are really cool. Services are good.

Cons

Need to add some more advanced features like kind of push notification which our companies are providing .

Pros

if you lead product, you can't not have Moengage in your arsenal. Its intuitively designed with only one user in mind - the product marketing guy. All your important metrics are right there, accurate and up-to-date. Flows and journeys are super easy to set up. Run all the A/B tests you like. Always up. Great team as well - they routinely conduct enormously informative webinars that grow your learning dramatically.

Cons

None noticed yet. Tough to find a flaw so far.

Pros

Personalisation is key in digital marketing and the level of depth of the technical capabilities the Moengage platform offers has been critical in our cross-channel activities. Instead of BAU, one-size-fits-all approach, you can really dig down into granular segmentation and this has been catalyst to such impressive commercial successes in our first year.

Cons

The tools are strong but the interface could use some development. It's not necessarily 'pretty' or too intuitive, and that's okay, because it works. But could use some improvements.

Pros

MoEngage is very user friendly marketing automation tool for the marketer. It also has many good features that is much required to grow your marketing channels

Cons

We felt MoEngage is priced little high compared to others in the market

Pros

Moengage is feature rich. You can create any type of campaigns based on as many rules as possible.

Cons

I think the reporting is something they have to improve

Alternatives Considered

Pros

Like the ease of access , customization,journeys.

Cons

APIs could have been bit more diverse and self explanatory

Pros

Easy to use
Good customer support
Single point contact for all customer needs

Cons

Data mismatch interns of other marketing platforms

Pros

Push notifications and analytics is good

Cons

Delivery rate is low. Issues not fixed fast enough

Alternatives Considered