---
description: Review of Repricer Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: Repricer | Reviews, Pricing & Demos - SoftwareAdvice AU
---

Breadcrumb: [Home](/) > [Price Optimisation Software](/directory/4583/pricing-optimization/software) > [Repricer](/software/298909/repricer)

# Repricer

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> Repricer helps users effectively optimize product prices to increase the opportunity of winning the Amazon Buy Box. 

83% of all Amazon sales go through the Buy Box and securing this position can massively increase sales and boost profit margins. 

Repricer's algorithm instantly reacts to competitor's changes, so the moment there is a competitor price change or they run out of stock, it immediately adjusts product prices to help you win the Buy Box. 
 
Repricer also boosts your profit margins by taking advantage of your position once you win the Buy Box by pricing upwards so you sell at the best price possible.

It includes a number of features within Repricer that can help you stay competitive without paying constant attention to repricing your products, whilst maintaining your total control

This also allows you to focus on your business whilst Repricer looks after optimising your product pricing strategy.
> 
> Verdict: Rated **4.6/5** by 37 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 37 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support | 4.5/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: xSellco
- **Location**: Dublin 4, Ireland
- **Founded**: 2012

## Commercial Context

- **Starting Price**: GBP 64.00
- **Pricing model**: Per User (Free Trial)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Ireland, United States

## Features

- Activity Dashboard
- Competitor Price Tracking
- Custom Pricing Rules
- Dashboard
- Data Import/Export
- Data Visualization
- Dynamic Pricing
- Monitoring
- Multi-Store
- Price List Management
- Price differentiation
- Price/Margin Management
- Pricing Analytics
- Product Catalog
- Product Data Management
- Profitability Analysis
- Reporting & Statistics
- Reporting/Analytics
- Repricing engine
- Sales Reports

## Integrations (6 total)

- BigCommerce
- Extensiv Order Management
- Linnworks
- PrestaShop
- Shopify
- WooCommerce

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Price Optimisation Software](https://www.softwareadvice.com.au/directory/4583/pricing-optimization/software)

## Alternatives

1. [Smartpricing](https://www.softwareadvice.com.au/software/484702/Smartpricing) — 4.6/5 (44 reviews)
2. [PriceShape](https://www.softwareadvice.com.au/software/240108/priceshape) — 4.7/5 (53 reviews)
3. [Multiply](https://www.softwareadvice.com.au/software/429301/multiply) — 4.9/5 (41 reviews)
4. [Pricing HUB](https://www.softwareadvice.com.au/software/306339/pricing-hub) — 4.2/5 (25 reviews)
5. [PriceLabs](https://www.softwareadvice.com.au/software/67389/pricelabs) — 4.9/5 (245 reviews)

## Reviews

### "Massive time saver" — 5.0/5

> **Thanh** | *26 March 2022* | Retail | Recommendation rating: 8.0/10
> 
> **Pros**: Product is easy to use and set up. I like the ability to reprice up. I use to have to manually adjust prices every day, this has saved me a lot of time.
> 
> **Cons**: Product page is pulled only once every 12 hours. Products that are still listed as inbound are not included in the product page but are already for sale on Amazon. I have to manually price those until Repricer picks them up.

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### "Good Software that Integrates with Linnworks" — 5.0/5

> **Robert** | *23 May 2024* | Wholesale | Recommendation rating: 9.0/10
> 
> **Pros**: Linnworks Integration and good automation
> 
> **Cons**: Slightly complicated to import price changes,
> 
> There have been a few issues with Amazon EU FBA repricing but overall good.

-----

### "Very pleased" — 3.0/5

> **Rick** | *8 February 2018* | Recommendation rating: 7.0/10
> 
> **Pros**: Very easy to use, the interface is very user friendly making it easy to delineate between products at a glance ensuring accuracy is price setting.  Filter option makes it easy to work on just one product line at a time.
> 
> **Cons**: From time to time it appears to just stop working.  I set a price and a rule and the repricer has the correct price but the price on Amazon never changes.  Also the last time checked sometimes stretches out to 2 weeks between price checks.  Is this not supposed to be every hour?
> 
> Changes my price to get the Buy Box

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### "Best Repricer on the market" — 5.0/5

> **David** | *27 January 2022* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: The software is really good intuitive and highly functional. The support is A1 and it is one of the best support services that we have experienced with a low-cost SAAS platform.
> 
> **Cons**: The only thing I would like to see is the ability to reprice eBay variation listings
> 
> Great experience

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### "Great Service" — 5.0/5

> **Marcus** | *9 December 2022* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: Ease of use. Competitor price tracking. Fast price amendments. Good customer service.
> 
> **Cons**: Nothing, we are very happy with all features.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/298909/repricer)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/pricing-optimization/repricer-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/298909/repricer> |
| en-GB | <https://www.softwareadvice.co.uk/software/298909/repricer> |
| en-IE | <https://www.softwareadvice.ie/software/298909/repricer> |
| en-NZ | <https://www.softwareadvice.co.nz/software/298909/repricer> |

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