Zeotap

Zeotap is a cloud-based customer data platform (CDP) that helps businesses in automotive, banking, telecommunications, travel and leisure, retail, consumer packaged goods (CPG), and other industries manage data privacy and security operations from a unified platform. It lets marketers access customer data catalogs to optimize audience segmentation and personalization processes based on campaign goals. With Zeotap, employees can set up data journey workflows based on customer engagement and conversion. Staff members can ingest data to the platform from multiple sources, such as web, app pixels, files, server-to-server, and JavaScript. Additionally, team members can manage consent orchestration to build campaigns and ensure compliance with General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) guidelines. Zeotap provides an application programming interface (API), which facilitates integration with several third-party applications, including Salesforce, YouTube, Snapchat, Facebook, TikTok, Pinterest, LinkedIn, Adobe Marketo, Twitter, Google Analytics, Amazon DSP, and theTradeDesk. Pricing is available on request, and support is extended via email, documentation, chat, phone, and other measures.