Nozzle

Pros

Nozzle is an amazing rank tracking tool with 100+ features. The data analyzed from the top 100 pages of your search query gives a deep view of what is being done by your top competitors. It also provides you with detailed information about how they are ranking on Google, Bing and other major engines like Yahoo!

The rank tracking helps you in understanding which keywords to target for better rankings. You can even get insights into why certain keyword phrases have higher or lower competition than others. This will help you understand if it’s worth targeting these terms at all.

Cons

There is a room for improvements. There is a serious need for local rank tracking, people also asked, and feature snippets. But overall Nozzle has been one of my favorite tools so far. I highly recommend this product.

They have put up a good roadmap of the features that I thought this software lacks.

It allows users to create their own dashboard based on their needs. They can easily set up goals, track conversions, measure traffic sources, analyze user behavior patterns and much more.

Alternatives Considered

Reasons for Choosing Nozzle

Switched From

Reasons for Switching to Nozzle

Pros

This tool provides a very comprehensive way to track the performance of your sites and articles! In addition to detailed SERP tracking that lets to you see what's changed with snapshots, you can competitor analysis with tracking for them included at no extra additional credit/pull usage. In addition, you can track for single URLs as well instead of the top level domain, which allows you to keep an eye out on your social media pages, Amazon storefronts, and more! But probably the most impresive thing about Nozzle is that they do more than simple rank and SERP tracking, they have plenty of data for you to feast your eyes upon including understanding how far down on the screen your site shows up measured in pixels! Which is quite interesting! We can also get access to all the Google PAA associated with our keywords and see stats for those as well, which allows us to see ways to improve our ranks. This is a very cool feature on its own, and I'm very pleased it's included.

Cons

What I don't completely love about Nozzle is how overwhelming their data looks. Because they offer such a comprehensive analysis, it's easy to feel intimidated by all the charts, graphs, and tables we're presented with when we first log in to the software. There is definitely a learning curve and I feel the learning curve can be better addressed with better onboarding guided tours.

Pros

After only a few days of using my nozzle, I'm discovering a lot that I had not previously seen for my business sites. Among the features of Nozzle that I believe are unique are:

> You can track all domains and check their ranking by searching for them (it eliminates the need to add your competitors' domains during the setup process).

>Keep track of real ranking positions, not just site listings, since today's SERP has many features such as featured snippets, too many ads, google maps, user-examined questions, and more. It shows you the actual ranking of your domain name in search results.

It tracks all digital properties in the search engine results, such as social media channels, maps, and feature snippets.

> Using it, you can see all websites competing for your keywords. A huge list of competitors are competing with me for my 300 or more keyword phrases. For my keywords, I see 9000 domains competing. Interesting and scary insight :)

Cons

I dislike the following aspects of this software and its developers:

> Bugs.
> Difficult to use UI.
> Slow support team.

Pros

Nozzle.io is unique among rank tracking software in that it captures a vast amount of data (up to 100 SERP results) and stores it forever. This means that I can follow my competitors’ performance even before I know they are my competitors; as soon as I insert a competitor brand, Nozzle.io can analyze its performance all the way back to the moment it appeared in the top 100 results for that keyword.

Cons

Setting up Nozzle.io is hard; at least it was for me. But I do not necessarily think this is bad. Perhaps the correct word is not “hard” but “demanding”, as the tools requires of me to make many decisions and plan ahead: how to structure the projects and keyword groups; how often to request them to be pulled; on what devices (desktops, tablets, phones, the latter two further differentiated as iOS- or Android-based); for what geographic locations (down to city level). Each combination of all factors makes a separate keyword pull, and I must think carefully so as not to spend my monthly keyword pull budget carelessly and go into over usage just to obtain too much data.

Nozzle.io can also appear to be expensive if one is doing just a precursory comparison against other tools. But this will be the wrong way to do this, and I implore all potential buyers to look past the simple metric of “keyword pulls per month, per plan”. The truth of the matter is that keyword pulls can be used sparingly, and the data can be re-used indefinitely. No other keyword ranking tool does anything even remotely similar. When the user becomes more familiar with the way the tool works, he or she will realize that the monthly quota can go a really long way.

Pros

It gives us an all-round view of everything that's going on around our brands, as well as our competitors. You enter the keywords you'd like it to track, and also the competitors across different channels such as website, Facebook, Instagram, Youtube. I have not seen any other tools that offer this.

Cons

The UI can definitely use a makeover to be more intuitive and easier to find the data

Alternatives Considered

Switched From

Reasons for Switching to Nozzle