--- description: Review of Marketo Engage Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Marketo Engage | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Personalisation Software](/directory/4276/personalization/software) > [Marketo Engage](/software/21522/marketo-engage) # Marketo Engage Canonical: https://www.softwareadvice.com.au/software/21522/marketo-engage Page: 1 / 30\ Next: [Next page](https://www.softwareadvice.com.au/software/21522/marketo-engage?page=2) > Adobe Marketo Engage is a marketing automation platform powered by artificial intelligence. It supports B2B marketing and sales teams by providing tools for planning, executing, and measuring omnichannel campaigns. The platform helps organizations engage buyers, nurture them across various channels, align sales and marketing efforts, and analyze marketing's impact on revenue. The platform includes automated customer profile management, continuously enriching lead and account data. It supports campaign coordination across channels such as email, web, mobile, chat, events, webinars, and digital advertising. AI-driven content personalization delivers tailored messaging and imagery while maintaining brand consistency. An intuitive interface allows users to create multistep campaigns with automated workflows that adjust based on customer behavior and data updates. Features include lead scoring, CRM connectivity, and tools for sales teams to access buyer engagement data and templates for account engagement. Marketo Engage offers dashboards, customizable reporting, and multi-touch attribution through Marketo Measure to evaluate the impact of marketing activities on revenue. It is built on a scalable and secure architecture that supports compliance needs. Additional features include Dynamic Chat, a conversational marketing tool powered by generative AI, which enhances customer engagement. The platform also supports data privacy through lead and data partitioning and allows organizations to replicate successful campaigns and assets for efficient deployment. > > Verdict: Rated **4.3/5** by 710 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.3/5** | 710 Reviews | | Ease of Use | 3.8/5 | Based on overall reviews | | Customer Support | 3.9/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Adobe - **Founded**: 1982 ## Commercial Context - **Pricing model**: (Free Trial) - **Pricing Details**: Marketo Engage offers 4 packages that simplify the buying process (mapping to customer maturity) allowing flexibility and customization. All packages include Marketo Engage’s core marketing automation capabilities and native CRM integrations with our Growth package designed competitively priced for low maturity customers. Our Select package includes more advanced reporting and analytics, basic attribution and event and webinar marketing. Our 3rd tier package, Prime, includes everything in Select plus Target Account Management (ABM), Predictive Audiences (AI), Adv Journey Analytics, Workspaces \& Partitions, Sandbox and more Interactive Webinars capacity. Our Ultimate package includes all of that along with Marketo Measure and Prime version of Dynamic Chat. Adobe does not require customers to move up to the next package tier to get more advanced functionality but do incent them with built-in discounts. Customers can customize each package with add-ons of specific features or capacity (e.g. more API calls). We offer performance tiers of our Prime and Ultimate packages (e.g. Prime Performance, Prime Performance Plus and same for Ultimate). These performance packages offer our more advanced Enterprise customers higher email throughput, faster operational workflows and overall better performance at scale through a variety of performance-boosting technologies and dedicated infrastructure. All packages are sold as yearly or multi-year licenses and are priced based on contact database size. Most value add-on capabilities are priced based on contact database size while a few are priced base on other value levers, such as Sales Insight, for ex., which is priced based. Adobe also offers a program called Pangea, which is Adobe's flexible consumption, single metric contracting model that gives customers the ability to leverage a bucket of credits (or interactions) across any of their licensed Adobe products throughout the term of the contract. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, French, German, Japanese, Portuguese, Spanish - **Available Countries**: Algeria, Andorra, Argentina, Australia, Bahrain, Belarus, Belgium, Bosnia and Herzegovina, Brazil, Bulgaria, Canada, Chile, China, Colombia, Comoros, Congo - Brazzaville, Costa Rica, Croatia, Denmark, Djibouti and 60 more ## Features - A/B Testing - AI/Machine Learning - API - Access Controls/Permissions - Account Based Marketing - Action Management - Activity Dashboard - Activity Tracking - Advertising Management - Alerts/Notifications - Attribution Modeling - Audience Targeting - Automated Publishing - Automated Scheduling - Autoresponders - Backlink Monitoring - Behavior Analytics - Behavior Tracking - Behavioral Analytics - Behavioral Targeting ## Integrations (120 total) - 123FormBuilder - AdRoll - Allocadia - Azuqua - Bedrock Data - Box - Brainshark - Built.io Flow - Bynder - CAKE POS - Calendly - Call Loop - CallRail - Ceros - Cirrus Insight ... and 105 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Personalisation Software](https://www.softwareadvice.com.au/directory/4276/personalization/software) ## Related Categories - [Personalisation Software](https://www.softwareadvice.com.au/directory/4276/personalization/software) - [Blog Software](https://www.softwareadvice.com.au/directory/4732/blog/software) - [Marketing Attribution Software](https://www.softwareadvice.com.au/directory/4315/marketing-attribution/software) - [Customer Journey Mapping Tools](https://www.softwareadvice.com.au/directory/4004/journey-mapping/software) - [Marketing Automation Software](https://www.softwareadvice.com.au/directory/1686/automation/software) ## Alternatives 1. [Brevo](https://www.softwareadvice.com.au/software/18887/brevo) — 4.6/5 (3408 reviews) 2. [Mailchimp](https://www.softwareadvice.com.au/software/111921/mailchimp) — 4.5/5 (17572 reviews) 3. [ActiveCampaign](https://www.softwareadvice.com.au/software/5398/activecampaign) — 4.6/5 (2561 reviews) 4. [MailerLite](https://www.softwareadvice.com.au/software/100595/mailerlite) — 4.7/5 (2256 reviews) 5. [Constant Contact](https://www.softwareadvice.com.au/software/397812/constant-contact) — 4.3/5 (2912 reviews) ## Reviews ### "A top-tier marketing automation service." — 5.0/5 > **Jana** | *7 August 2023* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: Unlike with competitors like Hubspot and Pardot, users are not limited in the ways they may approach program and campaign administration. Adobe continues to put resources into improving its add-ons and compatibilities. Marketo serves as our central center for all of our marketing efforts, and we're working to integrate Adobe and other natively linked products in the near future. > > **Cons**: Marketo is harder to compete with because of all the moving parts it has. There is also a learning curve associated with making the most of Marketo. Marketo requires a dedicated staff member in order to function properly. > > With Adobe Marketo Engage, we can now automate our lead marketing cycle and zero in on the most likely customers. As a result, we were able to do more and see better outcomes. The quality of reports must increase. Email layout and scripting are two areas that might use a lot more work. Even though solutions like Integration LaunchPoint are great for processing campaigns and automating other tasks, they may benefit from being more easily integrated with other apps. ----- ### "Easy automation for campaigns that hit the bullseye." — 4.0/5 > **Imogen R.** | *28 April 2025* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: We were able to create far more intricate email campaigns with Marketo Engage letting us automate several steps we would otherwise have to conduct manually. I love the lead scoring and audience segmentation features, it help us make sure that we’re targeting the right people at the right time which is very important for a small marketing team like ours. > > **Cons**: It’s also not the most beginner-friendly platform. The process of establishing smart campaigns and integrations took longer than I had anticipated, and it’s almost necessary to have someone who has a technical background or extra training to make full use of it. > > It’s allowed us to scale our client visits much more efficiently thanks to automatically-followups and content personalization, which has resulted in higher engagement rates without having to stretch out our small team. ----- ### "Marketo: the gold standard in Marketing Automation" — 5.0/5 > **Verified Reviewer** | *8 October 2019* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: It's very powerful. They've thought through so many use cases and because of the way it's built to sky really is the limit. If you can think of a campaign you can likely build it in Marketo. > > **Cons**: The UI is a bit clunky and dated. The new Sky interface looks nice, but the tree structure can still make ti feel a bit messy. > > Awesome. Great for lead nurture, lead scoring, email, forms, and landing pages. ----- ### "Powerful but Complex for Pharma Marketing" — 5.0/5 > **Yuta** | *2 April 2025* | Pharmaceuticals | Recommendation rating: 7.0/10 > > **Pros**: I use Marketo Engage in the pharmaceutical industry, and I appreciate how it streamlines compliance-heavy marketing. The lead scoring and segmentation help us engage HCPs effectively, while CRM integration improves sales follow-ups. Plus, the analytics tools are essential for measuring success in a regulated environment. > > **Cons**: One challenge with Marketo Engage in the pharmaceutical industry is that compliance-driven customization can be complex. Setting up workflows for regulatory approval takes time, and the learning curve is steep. Also, reporting could be more intuitive, especially when tracking multi-channel engagement. ----- ### "Marketo Engage Review: A Graphic Designer's Perspective" — 5.0/5 > **Anonymous User** | *10 November 2024* | Graphic Design | Recommendation rating: 10.0/10 > > **Pros**: Marketo Engage offers powerful email marketing and automation tools, allowing graphic designers to create and manage visually appealing email campaigns with ease. The platform’s seamless integration with design assets and its ability to track campaign performance makes it ideal for creating targeted, visually engaging content. > > **Cons**: It can feel overwhelming for designers who are not focused on marketing, as it requires dealing with complex workflows, data, and integrations, which can detract from the creative process. Its interface can also be difficult to navigate, especially for those unfamiliar with its marketing-centric tools. > > Overall, Marketo Engage is a robust tool for marketers, and while it offers great design-focused features for email campaigns, it can be complicated for graphic designers who prefer simpler, more intuitive platforms. It's ideal for designers working in larger marketing teams but might be too complex for those looking for a more straightforward design tool. ----- Page: 1 / 30\ Next: [Next page](https://www.softwareadvice.com.au/software/21522/marketo-engage?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/21522/marketo-engage) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data