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About Active Trader Pro
Active Trader Pro is an investment and stock portfolio management platform provided by Fidelity, designed to help users make informed trading decisions before, during and after trades through real-time insights, dynamic visual analytics and trading tools. It supports trading equities, ETFs and simple and complex options strategies, with extended hours and directed trading capabilities.
Key features of Active Trader Pro include the ability to discover potential trading opportunities with market filters, including technical and social sentiment selections. It allows users to monitor their portfolios with streaming quotes, real-time gain and loss data as well as streaming balances and order statuses. Additionally, users can customize their layout and experience by setting trade defaults, creating shortcuts and using hotkeys to navigate the platform.
Active Trader Pro offers help create and save multiple orders, enabling users to place them with one click whenever needed. It provides directed trading, giving users control over where their equity and options trades are routed for execution and faster market access. Additionally, it supports a customizable user interface tailored to individual preferences.
Active Trader Pro includes a trading dashboard designed for comprehensive trading needs, offering real-time market data, research ideas and the ability to execute trades from a single screen that works on any browser. Additionally, it offers a Fidelity Mobile application, which allows users to view, manage and act on their portfolios.
Active Trader Pro pricing
Active Trader Pro has a free version and offers a free trial.
Starting Price:
Not provided by vendor
Free Version:
Yes
Free trial:
Yes
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Active Trader Pro Reviews
Feature rating
5 reviews of 10
View all reviews
Verified Reviewer
- Industry: Chemicals
- Company size: 201–500 Employees
- Used Daily for 2+ years
-
Review Source
5
Reviewed on 15/02/2021
Clean, simple package with all the elements I need
I use this software daily to track my investments as well as buy/sell stocks and mutual funds. I love the simplicity of it!
Pros
Customizable to display my information the way I want to display it. Clean, straightforward interface lets me quickly access information--from cursory overview of my portfolio to detailed tax information and statements. Also seems to have good security measures equipped
Cons
Some of the views start out the same way every time you load the software, where it would make more sense to start where you left off last time.
Todd
- Industry: Health, Wellness & Fitness
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
5
Reviewed on 28/09/2023
Best online trading software in my own head to head analysis.
Extremely pleased. For my investing purposes, it is the absolute best online software available for retail investors. I conducted my own study in order to measure the quality of order fills by placing identical trades in my Fidelity Active Trader Pro account and in my Interactive Brokers account, and the fills were identical, other than the fact that I paid my commissions on my Fidelity trades but I had to pay commission on the trades placed in my Interactive Brokers account. In fact, many times I orders are filled at prices that are actually superior to the exchange posted prices (I place a lot of trades that can be easily be measured because I will oftentimes place my opening and closing trades at either the market open or close each day.
Pros
Free commissions on equity trades, quality of order fills, extremely extensive inventory of stocks available for short-selling.
Cons
The only negative issue with this product is the fact that if you want to initiate a short sale position at the market open, you must place the trade between 8:00 am and 9:15 EST as opposed to the night before with all other brokerage software that I've used in the past.
Alternatives Considered
thinkorswimReasons for Choosing Active Trader Pro
In order to take advantage of the free commission trading offered by Fidelity (but only after I was able to prove to myself that Fidelity was able to achieve good quality order fills, which they can, as explained above).Reasons for Switching to Active Trader Pro
The Fidelity Active Trader Pro platform is easier to navigate, and the availability of stocks to short is far superior to what was available to me on thinkorswim.
Michael
- Industry: Financial Services
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
2
Reviewed on 16/12/2024
Look for an alternative to Active Trader Pro
A struggle. 90% of the time it functions as advertised. 10% of the time I am losing money or missing out on good trades.
Pros
Fidelity support is good. Active Trader Pro...not so much.
Cons
Lots of bugs. Will not update trades. I lose money because I cannot sell a moving security. Fidelity support is great - Active Trader Pro...not so much. Look for an alternative.
Michelle
- Industry: Accounting
- Company size: 2–10 Employees
- Used Monthly for 2+ years
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Review Source
5
Reviewed on 20/12/2024
Nice product
Great. I get to see my trade and account balance in real time
Pros
Easy to use and help is provided. I like being able to make decisions quickly
Cons
Nothing. It’s new to me so I like it so fat
Kelly
- Industry: Accounting
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
-
Review Source
5
Reviewed on 24/12/2022
Best in the business!
Pros
Active Trader Pro gives you all the information you need to invest strategically in one place. After using other softwares, I was very pleased with the functionality. I would never go back to another company. One should never invest blind, and Fidelity gives you everything you could need to be knowledgable.
Cons
Fidelity gives you so much information on your investments that it can be overwhelming and the website isn't always easy to navigate, but once you get the hang of it, it's no big deal!
