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description: Review of B2B Wave Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: B2B Wave | Reviews, Pricing & Demos - SoftwareAdvice AU
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# B2B Wave

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> B2B Wave is a simpler B2B eCommerce platform purpose-built for wholesalers and distributors managing complex pricing, catalogs, and ordering. It helps businesses digitize and automate the buying experience while supporting pricing, ordering, and account structures common in B2B commerce. &#10;&#10;The platform brings online ordering, customer catalogs and pricing, quotes, and order management into a single self-service portal for customers, sales teams, and operations. &#10;&#10;B2B Wave improves order accuracy, reduces manual errors, and lowers operational costs. &#10;&#10;B2B Wave integrates with accounting, inventory, payment, and ERP systems, allowing wholesalers to modernize their B2B eCommerce experience without replacing backend systems.&#10;&#10;Key capabilities &#10;• Branded B2B storefront and digital catalogs &#10;• Customer-specific pricing, catalogs, and quotes &#10;• Bulk ordering, quick reorders, and saved carts &#10;• Product and order management with bulk import/export &#10;• Mobile ordering app for sales reps (iOS/Android)
> 
> Verdict: Rated **4.9/5** by 52 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 52 Reviews |
| Ease of Use | 4.9/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 4.9/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: B2B Wave
- **Location**: London, UK
- **Founded**: 2016

## Commercial Context

- **Starting Price**: USD 350.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: Try free for 14 days.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Chinese, Danish, Dutch, English, Finnish, French, German, Italian, Portuguese, Spanish
- **Available Countries**: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Netherlands, New Zealand, Poland, South Africa, Spain, Switzerland, United Kingdom, United States

## Features

- API
- Access Controls/Permissions
- Accounting
- Accounting Integration
- Activity Dashboard
- Alerts/Notifications
- Backorder Management
- Barcode/Ticket Scanning
- Billing & Invoicing
- Bulk Ordering
- CRM
- Catalog Creation
- Catalog Management
- Categorisation/Grouping
- Communication Management
- Contact Database
- Content Library
- Content Management
- Customer Accounts
- Customer History

## Integrations (21 total)

- Adyen
- Avalara
- Brightpearl
- Fishbowl
- Mailchimp
- PayPal
- Paynote
- QuickBooks Enterprise
- QuickBooks Online
- Sage 200
- Sage 50 Accounting
- ShipStation
- Shopify
- Square Payments
- Stripe

... and 6 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support

## Category

- [B2B eCommerce Platform Software](https://www.softwareadvice.com.au/directory/4328/b2b-ecommerce-platform/software)

## Related Categories

- [B2B eCommerce Platform Software](https://www.softwareadvice.com.au/directory/4328/b2b-ecommerce-platform/software)
- [Supplier Relationship Management Software](https://www.softwareadvice.com.au/directory/248/supplier-relationship-management-software/software)
- [Order Fulfillment Software](https://www.softwareadvice.com.au/directory/253/order-fulfillment-software/software)
- [Online Inventory Management Software](https://www.softwareadvice.com.au/directory/1592/online/software)
- [Catalogue Management Software](https://www.softwareadvice.com.au/directory/4559/catalog-management/software)

## Alternatives

1. [Adobe Commerce](https://www.softwareadvice.com.au/software/140305/magento-commerce) — 4.3/5 (655 reviews)
2. [Wholesale Suite](https://www.softwareadvice.com.au/software/241434/wholesale-suite) — 4.9/5 (88 reviews)
3. [Salesforce Commerce Cloud](https://www.softwareadvice.com.au/software/103196/salesforce-b2c) — 4.6/5 (99 reviews)
4. [Shopamine](https://www.softwareadvice.com.au/software/408660/shopamine) — 5.0/5 (30 reviews)
5. [WizCommerce](https://www.softwareadvice.com.au/software/377164/wizcommerce) — 4.6/5 (11 reviews)

## Reviews

### "More than I expected" — 5.0/5

> **Verified Reviewer** | *23 October 2019* | E-Learning | Recommendation rating: 10.0/10
> 
> **Pros**: Since the beginning everything was excellent. Features, customer support, UI and overall communication has been much more than I would expect.
> 
> **Cons**: I wish I had found b2bwave earlier. I understand they are a new company and their progress in the past two years has been astonishing.
> 
> Working with b2bwave has solved me many problems and has made my life easier in more ways I could count. I can't thank them enough for offering such services at such low prices.

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### "Well put together system easily tailored to specific needs" — 5.0/5

> **Max** | *19 June 2023* | Retail | Recommendation rating: 9.0/10
> 
> **Pros**: Simple but effective easy to set up and implement. Although using API \&amp; integrations can add a layer of complexity I like how B2B has made its platform part of a modular solution to business management. In the past, we have tried to use one central system to handle stock, Trade, retail, admin, order management and all the rest of the business process but have found that these systems rarely work as intended. and you are left short when they fail. B2b wave slots in and with other low-cost platforms to allow you to switch out any part of the process if you find a better product or need to expand due to growth
> 
> **Cons**: Updating order details and editing orders can be a manual and slow-going process without using ship station.  The veeqo integration may solve this but improving the Excel order importer to update order info and QTY's etc would be a good way of updating order details on mass.
> 
> simple to use significant benefit is Improved stock and order visibility allowing our customers to tailor orders to what we have on hand increasing overall sales.

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### "Good B2B Ecommerce for small business" — 4.0/5

> **Riccardo** | *23 May 2023* | Sporting Goods | Recommendation rating: 8.0/10
> 
> **Pros**: We were looking for an easy-to-use solution for both our customers and us. With B2B wave we have found both compromises. The price is very competitive and the use is very simple
> 
> **Cons**: They should improve the layout part of the product web page and the mobile version. Furthermore, it would be advisable to customize the look of the site up to date
> 
> Very Positive, good value for money

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### "Absolutely would recommend this company to any B2B business\!\!" — 5.0/5

> **Carmen** | *20 January 2023* | Luxury Goods & Jewelry | Recommendation rating: 10.0/10
> 
> **Pros**: We just did a complete overhaul to redo my website and it has been a great experience.  We are in the wholesale world and it works great to let my customers apply for access to the site and shop with ease.  The changes I requested to the site as well as the invoices were done within a week, which is unbelievable.  Absolutely love this company and their product.
> 
> **Cons**: I wish there was a bulk change option. Otherwise this is a great platform.
> 
> A great company and tech that recognized my specific needs as a wholesaler and surpassed my expectations\!

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### "Best option available for b2b with Shopify" — 5.0/5

> **Emily** | *15 February 2024* | Sporting Goods | Recommendation rating: 10.0/10
> 
> **Pros**: An affordable option for a small, growing business who's not ready for Shopify Plus. Extremely user friendly, and customer service has been 100% supportive. The best option to separate out your D2C \&amp; B2B sales channels while keeping products \&amp; inventory synced on both ends.
> 
> **Cons**: No video education for individual topics. The "help" button usually can answer anything, but sometimes would prefer video tutorials on the overall site function \&amp; specific categories.
> 
> Felt very supportive by onboarding \&amp; customer service. Overall the system is streamlined and clear once you learn it.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/107925/b2b-wave)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/distribution/b2b-wave-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/107925/b2b-wave> |
| en-GB | <https://www.softwareadvice.co.uk/software/107925/b2b-wave> |
| en-IE | <https://www.softwareadvice.ie/software/107925/b2b-wave> |
| en-NZ | <https://www.softwareadvice.co.nz/software/107925/b2b-wave> |

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